Talantix.io
Remote Position•12.03.26
AI SCORE 8.5

Media Buyer - Google/​Microsoft Ads (Remote)

$75K–$95K/year
RemoteDigital Marketing
Google Ads•Microsoft Ads•A/B Testing•Keyword Research•Performance Optimization•Analytics

About the Role

We are looking for a talented Media Buyer - Google/Microsoft Ads to join our dynamic team in a fully remote capacity. As a Media Buyer, you will be responsible for developing and executing effective advertising strategies that drive growth and engagement for our clients. This role offers a unique opportunity to work with cutting-edge AI tools and analytics to optimize campaigns and achieve outstanding results.

What You'll Do

  • Plan and execute paid search campaigns across Google and Microsoft platforms.
  • Utilize A/B testing and performance optimization techniques to enhance campaign effectiveness.
  • Conduct thorough keyword research to identify opportunities for audience targeting.
  • Collaborate with the creative team to develop compelling ad copy and visuals.
  • Monitor and analyze campaign performance metrics to inform strategy adjustments.

Requirements

  • 2-5 years of experience in media buying or digital marketing.
  • Proficiency in Google Ads and Microsoft Ads platforms.
  • Strong analytical skills and experience with data-driven decision-making.
  • Familiarity with A/B testing and performance marketing strategies.
  • Excellent communication skills and ability to work collaboratively in a remote environment.

Nice to Have

  • Experience with eCommerce and B2C sales strategies.
  • Knowledge of audience segmentation and targeting techniques.
  • Familiarity with graphic design tools for ad creation.

What We Offer

  • Fully remote work environment with flexible hours.
  • Home office budget to set up your ideal workspace.
  • Health and wellness budget to support your well-being.
  • 25+ days of paid holidays plus 2 paid volunteering days annually.
  • Opportunities for personal development and career growth.
  • Recognition and rewards for outstanding performance.
  • Annual achievement bonus based on performance metrics.
  • Access to company health and wellness products.
  • Engaging team-building activities and events.
Why This Job8.5 of 10

This Media Buyer role offers a competitive salary and the flexibility of remote work. With a strong focus on Google and Microsoft Ads, you'll have the opportunity to drive impactful campaigns while enjoying excellent benefits.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in Google Ads and Microsoft Ads with a proven track record in driving ROI through data-driven A/B testing and performance optimization techniques.

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Self-motivated and disciplined individual who thrives in a remote work environment, capable of managing multiple campaigns simultaneously while adhering to deadlines.

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Analytical mindset with experience in using analytics tools such as Google Analytics and Microsoft Advertising insights to derive actionable insights and improve campaign performance.

Learning Resources

→Google Ads Certificationcourse
→Microsoft Advertising Fundamentalsguide
→A/B Testing in Digital Marketingarticle

Career Path

Media Buyer - Google/Microsoft Ads(Now)→Digital Marketing Strategist(1-2 years)→Head of Media Buying or Performance Marketing Manager(3-5 years)

Market Overview

Market Size 2024
$500B
Annual Growth
12.5%
AI Adoption in Advertising
78%
Investment in Digital Ads
+20%
Labour Demand for Media Buyers
+15%
Avg Salary for Media Buyers
$75K

Skills & Requirements

Required
Google AdsMicrosoft AdsA/B Testing
Growing in Demand
Programmatic AdvertisingData AnalyticsSEO Optimization
Declining
Traditional Media BuyingFlash Ads

Domain Trends

Increased Use of AI in Ad Targeting
AI-driven ad targeting is expected to improve ROI by 30% for campaigns, leading to a significant shift towards automated bidding strategies.
Shift to Performance-Based Advertising
Performance-based advertising is projected to account for 70% of digital ad spend by 2025, emphasizing the need for data-driven decision-making.
Integration of Cross-Channel Advertising
Over 60% of marketers are adopting cross-channel strategies, which require skills in integrating Google and Microsoft Ads with social media platforms.

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