Talantix.io
Liberis•05.03.26
AI SCORE 8.5

Marketing Automation Manager - Remote Opportunity

$90K–$120K/year
RemoteHybridFinTech
Braze•SQL•APIs•Webhooks•Liquid Templating•HTML•CSS•JavaScript•Python

About the Role

We are seeking a talented Marketing Automation Manager to join our team at Liberis. This remote role offers the opportunity to work with a dynamic and innovative marketing team dedicated to empowering small and medium-sized businesses. As a Marketing Automation Manager, you will play a crucial role in architecting and evolving our customer communications systems.

What You'll Do

  • Own the Stack: Serve as the technical owner of our lifecycle marketing infrastructure, acting as the primary architect for our Braze instance.
  • Design Data Flows: Architect and maintain reliable, event-driven data flows between Salesforce and Braze.
  • Build Automation: Implement complex automation logic using APIs, webhooks, Liquid templating, and dynamic content across email, SMS, and in-product messaging.
  • Work with Data: Query customer and event data using SQL to enable accurate segmentation, investigate discrepancies, and structure data for personalization.
  • Bridge the Gap: Translate marketing requirements into technical implementations, collaborating with engineering to build internal tools and eliminate operational bottlenecks.

Requirements

  • Deep Braze Expertise: Proven experience owning, architecting, and scaling Braze to its full technical potential.
  • Architectural Mindset: Strong technical understanding of marketing automation, event-based customer data models, and system integrations (APIs, webhooks, Zapier, Make).
  • Technical Fluency: Comfortable navigating our technical toolkit, which includes JSON, Liquid templating, HTML/CSS, tools like Postman, and basic scripting (JavaScript, Python, or similar).
  • Experience in a similar Marketing Automation Manager role with a focus on remote work.

Nice to Have

  • Experience with additional marketing tools and platforms.
  • Familiarity with data privacy regulations and compliance.

What We Offer

  • Competitive salary and benefits package.
  • Flexible working hours and a hybrid work environment.
  • Opportunities for professional development and growth.
  • A collaborative and innovative team culture.
  • Regular team-building activities and events.

Think this sounds like the right next move for you? Apply now for this exciting Marketing Automation Manager remote position and help us empower businesses at every stage of their lifecycle!

Why This Job8.5 of 10

This Marketing Automation Manager role at Liberis offers a unique opportunity to work remotely while leading innovative marketing systems. With a competitive salary and a focus on professional growth, it's an attractive position for tech-savvy marketers.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in Braze and adept at using SQL to analyze customer data for targeted campaigns, demonstrating a strong technical foundation in marketing automation.

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Self-motivated and disciplined in a remote work environment, with the ability to manage multiple projects simultaneously and effectively communicate progress to the team.

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Experience in utilizing APIs and Webhooks to integrate various marketing tools, along with a mindset geared towards continuous improvement and optimization of marketing funnels.

Learning Resources

→Braze Documentationguide
→SQL for Data Sciencecourse
→Introduction to Marketing Automationcourse

Career Path

Marketing Automation Manager(Now)→Senior Marketing Automation Manager(1-2 years)→Head of Marketing Technology(3-5 years)

Market Overview

Market Size 2024
$3.5B
Annual Growth
15.2%
AI Adoption in Marketing Automation
65%
Investment in Marketing Tech
+40%
Labour Demand for Marketing Automation Roles
+25%
Avg Salary for Marketing Automation Managers
$85K

Skills & Requirements

Required
BrazeSQLAPIs
Growing in Demand
Data AnalysisCustomer Journey MappingAdvanced SQL Techniques
Declining
Email Marketing Platforms (e.g., Mailchimp)Basic HTML/CSS

Domain Trends

Increased Personalization
Over 70% of consumers expect personalized experiences, driving demand for advanced segmentation and targeting technologies.
Integration of AI in Marketing Automation
By 2025, 80% of marketing automation will leverage AI-driven insights for campaign optimization, enhancing the demand for data-savvy professionals.
Shift to Omnichannel Marketing
Companies implementing omnichannel strategies have seen a 30% increase in customer retention, necessitating skills in API integrations and cross-channel campaign management.

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