Verda Healthcare09.03.26
AI SCORE 8.5

Market Development Specialist - Remote Opportunity

$80K–$100K/year

About the Role

Join Verda Healthcare as a Market Development Specialist - Remote and play a pivotal role in transforming healthcare access for underserved communities. In this role, you'll support membership growth and brand awareness initiatives, working closely with community organizations and healthcare providers. Your efforts will directly contribute to our mission of ensuring equitable healthcare access for all.

What You'll Do

  • Develop and maintain relationships with community partners, provider offices, brokers, and local organizations to support membership growth.
  • Coordinate and participate in community outreach events, health fairs, educational seminars, and grassroots marketing initiatives.
  • Assist in planning and executing marketing campaigns across print, digital, and field channels.
  • Track leads, referrals, and outreach activity using CRM tools and prepare weekly performance reports.
  • Collaborate with compliance to ensure marketing materials meet CMS and regulatory guidelines.
  • Support the creation and distribution of marketing materials, presentations, and enrollment resources.
  • Conduct market research and competitor analysis to identify growth opportunities.
  • Provide follow-up communication with prospects and community partners.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, Public Health, or related field (or equivalent experience).
  • 5+ years of experience in business development, sales, marketing, outreach, or community engagement.
  • Experience in healthcare, Medicare Advantage, insurance, or regulated industries preferred.
  • Strong relationship-building and interpersonal skills.
  • Effective presentation and public speaking ability.
  • Excellent written and verbal communication skills.
  • Highly organized with attention to detail and follow-through.
  • Ability to manage multiple projects and deadlines.

Nice to Have

  • Experience with CRM tools and data tracking.
  • Knowledge of CMS and regulatory guidelines.
  • Experience in a fast-paced, growth-oriented environment.

What We Offer

  • Competitive salary ranging from $80,000 to $100,000 per year.
  • 401(k) with company match.
  • Paid time off including vacation, holiday, and sick leave.
  • Comprehensive health, dental, and vision insurance.
  • Life insurance coverage.
  • Opportunities for professional development and growth.
  • Supportive and inclusive work environment.
  • Remote work flexibility.

Verda Healthcare is committed to improving the lives of our Medicare members. If you are ready to make a difference in the healthcare industry, apply today for the Market Development Specialist - Remote position!

Why This Job8.5 of 10

This remote Market Development Specialist role at Verda Healthcare offers a chance to impact healthcare access while enjoying competitive benefits and a supportive work environment.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficiency in CRM tools such as Salesforce or HubSpot, enabling effective data tracking and relationship management with community organizations and healthcare providers.

Self-motivated with strong organizational skills to manage remote work effectively, including setting priorities and meeting deadlines without direct supervision.

Analytical mindset with experience in market research methodologies, allowing for effective identification of community needs and crafting targeted marketing strategies.

Learning Resources

Digital Marketing Specializationcourse

Career Path

Market Development Specialist(Now)Marketing Manager(1-2 years)Director of Market Development(3-5 years)

Market Overview

Market Size 2024
$1.4T
Annual Growth
12.5%
AI Adoption in Marketing
67%
Investment in Marketing Tech
+45%
Labour Demand for Marketing Roles
+18%
Avg Salary for Market Development Specialists
$85K

Skills & Requirements

Required
MarketingCRMCommunity Engagement
Growing in Demand
Digital Marketing AnalyticsContent MarketingSocial Media Strategy
Declining
Traditional AdvertisingPrint Media Marketing

Domain Trends

Increased AI Utilization
67% of marketers are currently using AI tools to enhance customer engagement and data analysis.
Growth of Influencer Marketing
Influencer marketing is expected to grow by 28% in 2024, making it a critical area for market development specialists.
Focus on Data Privacy
With 85% of consumers concerned about data privacy, marketers must adapt strategies to ensure compliance and build trust.

Industry News

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