Lifecycle Marketing Specialist - Remote
About the Role
We are seeking a dedicated Lifecycle Marketing Specialist to join our team remotely. In this role, you will own the post-purchase communication journey for our largest live and virtual events, ensuring every client is informed, prepared, and fully engaged. As a Lifecycle Marketing Specialist, you will design and manage multi-channel communication campaigns that span over 100 days, engaging thousands of participants.
What You'll Do
- Design and execute multi-phase communication strategies across email, SMS, messaging platforms, and client portals.
- Build advanced audience segmentation based on purchase behavior, source, timing, and engagement history.
- Develop structured communication “flight plans” that guide clients from enrollment to attendance.
- Implement dynamic messaging logic and suppression rules to enhance engagement while preventing over-communication.
- Ensure all messaging reflects Tony Robbins' brand standards and transformational impact.
- Manage 4–6 concurrent event campaigns with competing deadlines and complex dependencies.
- Utilize Salesforce Marketing Cloud, HubSpot, or similar platforms to build, QA-test, schedule, and monitor workflows.
- Analyze performance metrics including open rates, click-through rates, and attendance trends to continuously optimize workflows.
Requirements
- 3–6+ years in lifecycle marketing, CRM campaign management, or event communications.
- Experience managing multi-channel campaigns at scale.
- Proficiency in Salesforce Marketing Cloud, HubSpot, or comparable platforms.
- Strong analytical and reporting skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple priorities in fast-paced environments.
Nice to Have
- Experience with multilingual communications.
What We Offer
- Competitive salary of $65,000 per year.
- Fully remote work environment.
- Opportunity to work with a mission-driven team focused on personal development.
- Access to professional development resources.
- Flexible working hours to accommodate personal commitments.
This role offers a unique opportunity to work remotely as a Lifecycle Marketing Specialist with Robbins Research International, a leader in personal development. You'll manage impactful campaigns and earn a competitive salary.
Who Will Succeed Here
Proficient in Salesforce Marketing Cloud and HubSpot, with a proven track record of designing and executing multi-channel campaigns that effectively engage customers over extended periods, demonstrating strong technical skills in email and SMS marketing.
Self-motivated and highly organized, capable of managing multiple projects simultaneously using Asana, while adhering to deadlines and maintaining a high standard of quality in remote work environments.
Analytical mindset with experience in data analysis to assess campaign performance and optimize strategies based on key metrics, ensuring continuous improvement in lifecycle marketing initiatives.
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