Lifecycle Marketing Manager - Remote

About the Role

We are seeking a talented Lifecycle Marketing Manager - Remote to join our dynamic team at Berry Law Firm. In this role, you will play a crucial part in modernizing our lifecycle marketing strategies, focusing on retention marketing and user engagement. As a key player in our mission-driven culture, you will have the opportunity to make a significant impact in a veteran-led firm.

What You'll Do

• Develop and implement comprehensive lifecycle marketing strategies that enhance user engagement and retention.
• Utilize CRM tools like HubSpot and Salesforce to create automated nurture programs and data-driven campaigns.
• Analyze campaign performance metrics to optimize marketing efforts and improve outcomes.
• Collaborate with cross-functional teams to design and execute in-app messaging and SMS marketing initiatives.
• Manage and maintain the marketing database, ensuring data accuracy and compliance with legal standards.

Requirements

• 3-5 years of experience in lifecycle marketing or a related field.
• Proficiency in CRM platforms, particularly HubSpot and Salesforce.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Experience in graphic design and familiarity with Adobe Creative Suite.
• Knowledge of legal industry standards and compliance regulations is a plus.

Nice to Have

• Experience with automated marketing tools like Dotdigital.
• Familiarity with patient retention strategies in a healthcare context.
• Previous experience in a multi-jurisdictional legal environment.

What We Offer

• Meaningful ownership and clear outcomes in your role.
• Opportunity to help modernize lifecycle marketing at scale.
• Mission-driven culture in a veteran-led firm.
• Flexible remote work environment.
• Competitive salary and benefits package.