Talantix.io
hyperhug•09.02.26
AI SCORE 8.5

Lead User Acquisition Manager for Mobile Games - Remote Opportunity

$90K–$120K/year
RemoteGamingVisaRelocation
User Acquisition•Google Ads•Apple Search Ads•Meta•Unity Ads•Data Analysis

About the Role

Join HyperHug as a Lead User Acquisition Manager for Mobile Games and take charge of our user acquisition strategy. This role offers a unique opportunity to work remotely while contributing to the development of our flagship game, Oxide: Survival Island. As a Lead User Acquisition Manager, you will play a pivotal role in driving sustainable growth through innovative user acquisition strategies.

What You'll Do

  • Build and scale the User Acquisition process for Oxide: Survival Island, ensuring effective campaign execution.
  • Plan, launch, and optimize user acquisition campaigns across various channels, taking full hands-on responsibility.
  • Own campaign analytics: track performance and work with key metrics to drive decision-making.
  • Define requirements and briefs for ad creatives and evaluate their performance to enhance user engagement.
  • Continuously test new hypotheses, channels, and approaches to improve efficiency and scalability of user acquisition efforts.
  • Prepare regular performance reports and insights for stakeholders to inform strategic decisions.

Requirements

  • 3+ years of solid user acquisition experience in mobile games, particularly with in-app purchase monetization.
  • Proven experience in building user acquisition processes from scratch.
  • Deep understanding of the USA market dynamics.
  • Extensive experience with Google Ads, Apple Search Ads, Meta, and Unity Ads.
  • Strong analytical mindset with confidence in working with data and making predictions.
  • Ability to provide actionable feedback on ad creatives, including concepts, formats, and messaging.
  • Fluent English is required; fluent Russian is a strong plus.

Nice to Have

  • Experience in mid-core/hard-core titles.
  • Familiarity with mobile gaming trends and user behavior.
  • Previous experience in a leadership role within user acquisition.

What We Offer

  • Full ownership of user acquisition strategy and execution.
  • Relocation support to Cyprus (Limassol), including visa and housing assistance.
  • Competitive salary with opportunities for performance bonuses.
  • Monthly lunch allowances via Wolt.
  • Comprehensive medical insurance for you and your family.
  • Car rental options to ease your commute.
  • A passionate and supportive team that values creativity and ownership.
  • Opportunities for professional growth and development.
  • A culture built on initiative, transparency, and collaboration.
Language Requirements
EnglishC1
Russian(optional)B2
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Lead User Acquisition Manager role at HyperHug offers a unique opportunity to drive user growth for a mobile game while working remotely. With competitive salary and relocation support, it's an attractive position for marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in using Google Ads and Apple Search Ads to drive user acquisition campaigns, specifically for mobile gaming, with a strong understanding of bidding strategies and ad creatives tailored for the gaming audience.

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Self-motivated and results-oriented mindset, able to thrive in a fully remote work environment, adapting to flexible schedules and collaborating effectively with cross-functional teams through digital communication tools.

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Analytical thinker with experience in data analysis tools like Google Analytics and Tableau, capable of interpreting data to optimize user acquisition strategies and improve ROI on marketing spend.

Learning Resources

→User Acquisition for Mobile Gamescourse
→The Ultimate Guide to Mobile User Acquisitionarticle
→Google Ads for Beginners: Complete Coursecourse

Career Path

Lead User Acquisition Manager for Mobile Games(Now)→User Acquisition Director(1-2 years)→Head of Marketing(3-5 years)

Market Overview

Market Size 2024
$7.2B
Annual Growth
15.3%
AI Adoption in User Acquisition
62%
Investment in Mobile Ads
+25%
Labour Demand for User Acquisition Roles
+30%
Avg Salary for Lead User Acquisition Manager
$115K

Skills & Requirements

Required
User AcquisitionGoogle AdsApple Search Ads
Growing in Demand
Programmatic AdvertisingAttribution ModelingA/B Testing
Declining
Traditional Media BuyingFlash Advertising

Domain Trends

Increased Focus on Data Privacy
With the rise of GDPR and CCPA, mobile game marketers are adapting their user acquisition strategies, leading to a 40% increase in demand for user acquisition managers skilled in compliance.
Shift to AI-Driven Advertising
AI-driven tools for user acquisition are projected to dominate the market, with a 50% increase in companies integrating AI solutions into their campaigns by 2025.
Emergence of New Ad Platforms
Emerging platforms like TikTok Ads are gaining traction, with a 35% increase in mobile game advertisers shifting budgets to these platforms in 2024.

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