Talantix.io
Remote Position•08.03.26
AI SCORE 8.5

Influencer Marketing Manager - YouTube & TikTok Focus (Remote)

$80K–$120K/year
RemoteInfluencer Marketing
Influencer Marketing•YouTube•TikTok•Campaign Management•Data Analysis•Performance Marketing•Communication Skills

About the Role

We are seeking a talented and motivated Influencer Marketing Manager to join our dynamic team. This remote position focuses on leveraging platforms like YouTube and TikTok to enhance our brand's visibility and engagement. As an Influencer Marketing Manager, you will play a crucial role in shaping our influencer marketing strategies and driving impactful campaigns.

What You'll Do

  • Develop and implement innovative influencer marketing strategies tailored for YouTube and TikTok.
  • Identify and engage with relevant influencers to create authentic content that resonates with our target audience.
  • Analyze campaign performance metrics to optimize future marketing efforts and maximize ROI.
  • Collaborate with cross-functional teams including content creation, social media, and analytics to ensure cohesive messaging.
  • Manage relationships with influencers and negotiate contracts to ensure mutually beneficial partnerships.
  • Stay updated on industry trends and emerging platforms to keep our strategies ahead of the curve.
  • Contribute to the overall marketing strategy by providing insights on influencer trends and audience engagement.
  • Prepare reports and presentations to communicate campaign results and insights to stakeholders.

Requirements

  • 3+ years of experience in influencer marketing, with a focus on YouTube and TikTok.
  • Proven track record of successful influencer campaigns and partnerships.
  • Strong analytical skills and experience with performance marketing metrics.
  • Excellent communication and negotiation skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Passion for social media and understanding of current trends in influencer marketing.
  • Experience in e-commerce or retail marketing is a plus.

Nice to Have

  • Familiarity with SEO and digital marketing strategies.
  • Experience with data analysis tools and campaign management software.
  • Knowledge of the beauty industry and health and wellness initiatives.

What We Offer

  • Opportunity to shape influencer marketing strategies in a growing company.
  • Flexible working environment with a focus on work-life balance.
  • Collaborative team culture with passionate professionals.
  • Contribute to meaningful health and wellness initiatives.
  • Competitive salary and benefits package.
  • Professional development opportunities.
  • Remote work flexibility.
Why This Job8.5 of 10

This role offers a unique opportunity to lead influencer marketing strategies in a remote setting, focusing on popular platforms like YouTube and TikTok. With a competitive salary and a dynamic work environment, it's perfect for marketing professionals looking to make an impact.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in leveraging YouTube and TikTok analytics tools such as Tubular and TikTok Analytics to derive insights for campaign optimization and audience targeting.

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Self-motivated and organized, capable of managing multiple influencer campaigns simultaneously in a fully remote environment while maintaining clear communication with stakeholders.

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Demonstrates a data-driven mindset with experience in A/B testing and performance marketing strategies, using tools like Google Analytics to track campaign success and ROI.

Learning Resources

→Influencer Marketing Hubarticle
→YouTube Marketing Coursecourse
→Understanding TikTok Marketingguide

Career Path

Influencer Marketing Manager - YouTube & TikTok Focus(Now)→Senior Influencer Marketing Manager or Marketing Strategist(1-2 years)→Head of Influencer Marketing or Director of Marketing(3-5 years)

Market Overview

Market Size 2024
$16.4B
Annual Growth
28.2%
AI Adoption in Marketing
70%
Investment in Influencer Marketing
+45%
Labour Demand for Influencer Marketing Roles
+35%
Avg Salary for Influencer Marketing Managers
$85K

Skills & Requirements

Required
Influencer MarketingYouTubeTikTok
Growing in Demand
Video EditingSEO for YouTubeSocial Media Analytics
Declining
Traditional AdvertisingPrint Media Marketing

Domain Trends

Shift to Short-Form Video
With TikTok leading the charge, short-form video content is projected to account for 60% of all digital marketing by 2025.
Increased Focus on Authenticity
Around 86% of consumers say authenticity is important when deciding what brands to support, pushing brands to seek genuine influencer partnerships.
Integration of AI in Influencer Selection
By 2025, 65% of influencer marketing campaigns are expected to utilize AI tools for analyzing influencer performance and audience engagement.

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