Influencer Marketing Lead - Sports Predictions (Remote)
About the Role
We are seeking an experienced Influencer Marketing Lead (Remote) to spearhead our influencer strategy for the sports predictions product at Crypto.com. This foundational role offers high autonomy and the opportunity to design, implement, and scale the influencer program within the regulated US derivatives and predictions landscape.
What You'll Do
- Develop and execute a full-funnel influencer strategy, collaborating with stakeholders to balance awareness and customer acquisition for our sports prediction product.
- Source and manage a diverse portfolio of influencers across platforms such as X, YouTube, TikTok, and Twitch.
- Negotiate various deal structures (CPA, Rev-Share, Flat fee, Gifting) to ensure efficient partnerships against target CPM.
- Work closely with the Sports Prediction Growth Hacker to integrate influencers into campaigns and promotions.
- Manage influencer whitelisting and paid media amplification to extend content reach using platforms like Meta ads manager.
- Collaborate with the community management team to ensure authentic influencer integration into the product's community strategy.
- Act as the primary interface for Legal and Compliance teams, ensuring all influencer partnerships are compliant with regulations.
- Utilize reporting tools like Tableau and Impact.com to measure growth and communicate channel value to senior leadership.
Requirements
- 5+ years of experience in Influencer Management, particularly in the US Sports Betting, financial services, or regulated gaming sectors.
- Deep understanding of the US influencer landscape and experience managing diverse talent.
- Proven track record in building influencer programs from scratch in highly regulated markets.
- Expert proficiency with influencer management tools like Impact.com.
- Strong negotiation skills to secure influencer agreements effectively.
- Ability to thrive under pressure and navigate ambiguous environments.
Nice to Have
- Experience with Podcast advertising and navigating compliance risks in live streaming.
- Background in US state-level considerations for gaming or financial products.
What We Offer
- Competitive salary ranging from $110,000 to $130,000 per year.
- Attractive annual leave, including birthday and work anniversary days.
- 401(k) plan with employer matching.
- Company-sponsored health, dental, vision, and life/disability insurance.
- Flexible work hours with a hybrid or remote setup.
- Opportunities for career growth through our internal mobility program.
This Influencer Marketing Lead role at Crypto.com offers a unique opportunity to shape influencer strategies in the rapidly growing sports predictions market. With a competitive salary and flexible working conditions, it's an attractive position for experienced marketing professionals.
Who Will Succeed Here
Expert in leveraging social media platforms like Instagram and TikTok for influencer campaigns, with a strong understanding of analytics tools such as Google Analytics and Hootsuite to measure campaign success.
Proficient in negotiating contracts and managing relationships with influencers, demonstrating a persuasive and strategic mindset to align influencer goals with brand objectives while ensuring compliance with advertising regulations.
A data-driven thinker with a proven track record in marketing analytics, capable of interpreting complex data sets to inform decision-making and optimize influencer strategies for maximum community engagement.
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