Influencer Marketing Lead (Sports Predictions) - Remote

About the Role

We are seeking an experienced Influencer Marketing Lead (Sports Predictions) remote to join our dynamic team at Crypto.com. In this foundational, high-autonomy role, you will own the influencer channel and strategy for our sports predictions product. As an entrepreneurial self-starter, you will design, implement, and scale the program from the ground up within the US regulated derivatives and predictions landscape.

What You'll Do

• Develop and execute a full-funnel influencer strategy, collaborating with stakeholders to balance top-of-funnel awareness with bottom-funnel customer acquisition.
• Source and manage a diverse portfolio of talent across major social media channels, including X, YouTube, TikTok, and Twitch.
• Negotiate various deal structures (CPA, Rev-Share, Flat fee, and Gifting) to ensure partnerships remain efficient against target CPM.
• Work alongside the Sports Prediction Growth Hacker to integrate influencers into campaigns, creating bespoke incentives and event-specific promotions.
• Manage influencer whitelisting and paid media amplification to extend content reach, utilizing platforms like Meta ads manager to optimize performance.
• Collaborate with the internal community management team to ensure influencers are authentically integrated into the community strategy for the product.
• Act as the primary interface for Legal and Compliance teams to implement scalable, compliant solutions and manage the influencer vetting process.
• Utilize Tableau and Impact.com reporting to measure and communicate growth and channel value to senior leadership.

Requirements

• 5+ years of experience in Influencer Management, particularly in the US Sports Betting, financial services, or regulated gaming sectors.
• Deep understanding of the US influencer landscape, including experience managing talent of various types and sizes.
• Proven track record in building an influencer program from scratch or launching a new acquisition channel in a highly regulated market.
• Expert technical proficiency with influencer management tools like Impact.com or similar platforms.
• A strong negotiator able to secure influencer agreements and manage agency/talent manager relationships.
• Self-starter temperament with the ability to thrive under pressure and meet short deadlines.

Nice to Have

• Technical proficiency with Podcast advertising and host-read sponsorships.
• Experience working with live stream influencers and navigating real-time compliance risks.
• Background in navigating US state-level considerations for gaming or financial products.

What We Offer

• Competitive salary ranging from $110,000 to $130,000 a year.
• Attractive annual leave entitlement including birthday and work anniversary.
• 401(k) plan with employer match.
• Company-sponsored group health, dental, vision, and life/disability insurance.
• Flexi-work hours and hybrid or remote setup.
• Internal mobility program offering diverse career alternatives.

Join us at Crypto.com, where we empower you to think big and try new opportunities while working with a talented, ambitious, and supportive team. Our vision is simple: Cryptocurrency in Every Wallet™. We are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way.