Talantix.io
Crypto.com•15.02.26
AI SCORE 8.5

Head of Growth Analytics - Remote

$180K–$220K/year
RemoteWeb3
Analytics•Data Science•Marketing Measurement•AI•Machine Learning•Generative AI•Appsflyer•Databricks•Google Marketing Platform•Google BigQuery•SQL•Tableau

About the Role

We are seeking a Head of Growth Analytics to lead our marketing measurement and analytics strategy at Crypto.com. This remote role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. As the Head of Growth Analytics, you will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth.

What You'll Do

  • Define and own the marketing intelligence roadmap, ensuring alignment with company growth objectives.
  • Build and lead a high-performing team of analysts, engineers, and data scientists to drive analytics initiatives.
  • Partner with Growth, Data, Finance, and Product Marketing leadership to enable data-driven decisions across the organization.
  • Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches to measure marketing effectiveness.
  • Champion marketing mix modelling (MMM) to assess cross-channel ROI and incrementality, leveraging advanced analytics.
  • Advance predictive analytics for customer lifetime value (LTV), churn, and customer journey optimization, utilizing AI-powered models for greater accuracy.
  • Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.
  • Introduce Generative AI (GenAI) solutions for automated campaign insights and dynamic customer journey clustering.
  • Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
  • Develop and maintain high-impact dashboards in Tableau, delivering regular insights that guide marketing investment and strategy.

Requirements

  • Proven operational track record in analytics and data science, with extensive experience in marketing measurement.
  • Expertise in attribution modelling (deterministic, probabilistic, MTA) and marketing mix modelling (MMM).
  • Experience with AI/ML applications in marketing analytics and Generative AI solutions for insights automation.
  • Proficiency in AppsFlyer, Databricks, Google Marketing Platform, AWS, Google BigQuery, SQL, and Tableau.
  • Strong background in data governance, compliance, and privacy frameworks.
  • Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations.
  • Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.

What We Offer

  • Competitive salary range of $180,000 - $220,000 per year.
  • Fully remote work environment with flexible hours.
  • Opportunity to lead a high-impact team and influence company growth directly.
  • Access to cutting-edge AI and analytics tools to enhance your work.
  • Comprehensive benefits package including health insurance and professional development opportunities.
  • Dynamic and innovative work culture at the forefront of the Web3 industry.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This role offers a unique opportunity to lead growth analytics in a rapidly evolving industry. You'll work with advanced AI tools and a talented team, making a significant impact on customer growth.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Expert in Google BigQuery and Databricks, with a proven track record in building scalable data pipelines and attribution frameworks that enhance marketing performance in the fintech industry.

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Strong analytical mindset with a deep understanding of AI and Machine Learning techniques, particularly in applying generative AI to optimize marketing measurement and drive growth strategies.

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Proven experience in leading cross-functional teams remotely, with a focus on integrating analytics into marketing initiatives and fostering a data-driven culture within the organization.

Learning Resources

→Introduction to Google BigQueryguide
→Data Science and Machine Learning Bootcamp with Rcourse
→Understanding Marketing Measurement and Attributionarticle

Career Path

Head of Growth Analytics(Now)→Director of Analytics(1-2 years)→Chief Data Officer(3-5 years)

Market Overview

Market Size 2024
$15.4B
Annual Growth
22.5%
AI Adoption in Analytics
60%
Investment in Data Science
+45%
Labour Demand for Analytics Roles
+35%
Avg Salary for Head of Growth Analytics
$150K

Skills & Requirements

Required
AnalyticsData ScienceMarketing Measurement
Growing in Demand
Predictive AnalyticsNatural Language ProcessingCloud Data Warehousing
Declining
Traditional BI Tools (e.g., Tableau)Excel-based Analytics

Domain Trends

Rise of Generative AI in Marketing
Generative AI is increasingly being used for personalized marketing campaigns, with 55% of marketers reporting improved engagement through AI-generated content.
Integration of Real-time Analytics
Companies are investing heavily in real-time analytics capabilities, with 70% of organizations stating that real-time data analysis is critical for decision-making.
Shift to Cloud-based Analytics Solutions
The shift to cloud-based analytics has accelerated, with a 40% increase in companies adopting platforms like Google BigQuery and Databricks for scalable data processing.

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