Editorial Content Lead - Luxury Fashion

About the Role

We are looking for an Editorial Content Lead to define, shape, and oversee Aeyde’s global content and editorial execution. This Editorial Content Lead remote position sits at the intersection of culture, creativity, and commerce, responsible for how the brand is narrated, perceived, and experienced across all external touchpoints.

What You'll Do

• Define the editorial direction of the brand, blending creative storytelling with commercial strategy to position Aeyde as a culturally resonant luxury house.
• Lead the overarching content strategy, weaving seasonal narratives, product messaging, and editorial direction into a cohesive and elevated brand voice.
• Guide and evolve the brand’s tone of voice, editorial frameworks, and oversee long-form content (e.g., editorials, interviews, magazine pieces) and short-form formats (e.g., web, email, social copy) with equal excellence.
• Translate seasonal collections and creative concepts into clear, compelling, and digestible content across all channels, ensuring relevance, resonance, and customer engagement.
• Partner closely with the Digital Team to tailor content for each platform and channel, optimizing for performance and context.
• Oversee all copy output, from campaigns, website, email, social, and press releases to product descriptions and editorial projects, ensuring consistency and excellence in tone of voice.
• Support and guide editorial initiatives such as Lookbooks and Aeyde Magazin.
• Strategize and manage editorial calendars, timelines, and full-cycle content production workflows to ensure seamless delivery.
• Own editorial relationships and creative collaborations, commissioning editors, creators, and cultural contributors to bring fresh perspectives.
• Lead and mentor a small team of editors and project managers, fostering a high-performing, collaborative, and creatively ambitious environment.

Requirements

• 5+ years of experience in editorial, content, or brand leadership, ideally within a major media house, publishing, or luxury fashion context.
• Graduated in Journalism, Marketing, Communications, Media Studies, or a related field.
• Proven track record in shaping narratives, leading storytelling and editorial innovation.
• Experience in copywriting and editing, ideally in fashion, culture, or media, with the ability to write in a distinct brand voice across platforms.
• Exceptional writing, editing, and storytelling skills (native-level English required).
• Strong leadership and mentoring experience, including managing editorial teams.
• Highly collaborative and comfortable working in a fast-paced, deadline-driven environment.
• Data- and insight-driven mindset, able to leverage analytics to refine content strategy while maintaining brand integrity.

Nice to Have

• Experience with digital content strategies and performance metrics.
• Familiarity with SEO best practices and content optimization.
• Knowledge of luxury fashion trends and consumer behavior.

What We Offer

• A bright and spacious design office in the heart of Berlin embodying our brand values and focusing on employee well-being.
• A unique chance to shape our company’s future and build a global brand, all within a motivating, international work environment with employees of 14+ nationalities.
• A high level of responsibility, creative freedom, and the opportunity to bring your originality, ideas, and independence to life.
• Once-per-season gift voucher, to be used on Aeyde footwear and accessories.
• Subsidized Urban Sports Club membership, Berlin Public Transport pass, or German lessons for international employees.
• 30 days of holidays.
• Flexible hybrid working model subject to team specifications.
• Regular team events include our Christmas and Summer Party as well as extraordinary monthly team lunches.
• Relocation assistance available including visa support.