Director of Marketing Analytics - Remote

About the Role

We are seeking a Director of Marketing Analytics to join our innovative team at Remote. This pivotal role offers the opportunity to lead our marketing analytics efforts and drive data-driven decision-making across the organization. As a Director of Marketing Analytics remote position, you will play a crucial role in shaping our marketing strategies and enhancing our understanding of customer behavior.

What You'll Do

• Lead the development of frameworks that define how we measure success in marketing analytics.
• Transform raw data into actionable insights that optimize marketing spend and improve customer acquisition.
• Oversee the creation of sophisticated multi-touch attribution (MTA) models and Media Mix Modelling (MMM) to evaluate channel effectiveness.
• Develop predictive models that enhance forecast accuracy and drive long-term retention.
• Manage a team of analysts, fostering a culture of curiosity and technical excellence.
• Collaborate with cross-functional teams to ensure a single source of truth for marketing data.
• Champion a test & learn culture by designing A/B testing and multivariate experiments.
• Build and maintain automated executive-level dashboards for real-time KPI visibility.

Requirements

• 10+ years of experience in Marketing Analytics, Business Intelligence, or Data Science, with at least 3 years in a leadership role.
• Expertise in SQL and Python/R for data manipulation.
• Proficiency with visualization tools such as Tableau, Looker, or Power BI.
• Deep experience with Google Analytics 4, Google Tag Manager, and CRM data (Salesforce/HubSpot).
• Strong grasp of statistical concepts like significance testing, regression analysis, and experimental design.
• Exceptional communication skills to explain complex technical solutions to non-technical stakeholders.
• Proven track record of managing high-performing analysts and data scientists.
• Fluent in English (written and spoken).

Nice to Have

• Experience in SaaS or B2B marketing analytics.
• Knowledge of the MarTech Ecosystem and its impact on tracking and targeting.
• Familiarity with Bayesian methods for marketing mix modeling.

What We Offer

• Competitive salary range of $76,500 to $215,200, commensurate with experience.
• Flexible paid time off and flexible working hours.
• 16 weeks of paid parental leave.
• Mental health support services.
• Stock options and a learning budget.
• Home office budget and IT equipment.
• Budget for local in-person social events or co-working spaces.
• Work from anywhere policy.

Join us as a Director of Marketing Analytics remote and help define the future of work! Apply now to be part of our mission to revolutionize global employment.