Digital Analyst - Remote Position at Bysidecar

About the Role

We are looking for a Digital Analyst to join our team at Bysidecar, a leading digital consultancy within the BSD Digital Group. This Digital Analyst remote position offers you the chance to work with a dynamic team focused on driving business growth through marketing, technology, and data.

What You'll Do

• Define, implement, and maintain digital measurement for web environments and landing pages, ensuring data quality and reliability.
• Design and execute measurement plans aligned with business objectives such as leads, funnels, conversions, and channel efficiency.
• Configure and maintain Google Analytics 4 (GA4) and Google Tag Manager, including custom events, conversions, and e-commerce parameters.
• Audit existing implementations to identify errors or measurement gaps.
• Analyze user behavior on landing pages and funnels to propose data-driven conversion improvements.
• Develop actionable insights, not just reporting: hypotheses, recommendations, and prioritization of enhancements.
• Collaborate closely with UX, CRO, web development, paid media, and content teams to ensure measurement accompanies changes.
• Support the definition and execution of CRO experiments, including A/B testing and multivariate tests.
• Create recurring dashboards and reports for various departments (marketing, business, management).

Requirements

• At least 2 years of experience in digital analytics and web measurement.
• Proficiency in Google Analytics 4 and Google Tag Manager is essential.
• Real experience in defining events and conversions in GA4 and implementing them via GTM.
• Strong knowledge of JavaScript applied to analytics (dataLayer, custom events, debugging).
• Experience analyzing data to optimize landing pages and conversion rates, not just for reporting.
• Ability to manage multiple projects and priorities effectively.
• High level of autonomy and technical judgment.

Nice to Have

• Experience with advanced analytics tools and methodologies.
• Familiarity with SEO and content marketing strategies.
• Knowledge of data visualization tools.

What We Offer

• Competitive salary based on skills and experience.
• Free health insurance.
• Be part of a constantly growing group of companies with offices in A Coruña.
• A supportive team with a great work environment.
• Freedom to propose ideas; if we haven't tried them before, even better!
• Flexible hours, with Friday afternoons off.
• Summer hours in July and August.
• Merchandise and exclusive content for #DigitalPlayers.