CRM Marketing Manager - Remote Position

About the Role

At Mojam, we’re looking for a CRM Marketing Manager to join our dynamic team and revolutionize how we connect with our players! This CRM Marketing Manager remote position offers an exciting opportunity to create personalized customer journeys and drive retention strategies that will elevate our gaming community.

What You'll Do

• Manage and optimize the CRM platform to enhance customer engagement, segmentation, and personalization.
• Develop and implement a comprehensive CRM strategy, including email, web push, and on-site communications, to increase customer retention and engagement.
• Design and execute customer segmentation strategies to ensure relevant and targeted messaging to different customer segments.
• Utilize A/B testing to continuously improve the effectiveness of CRM activities.
• Monitor, analyze, and report on the performance of CRM initiatives, making data-driven recommendations for optimization and improvement.
• Collaborate with the Marketing, Product, and Analytics teams to align CRM activities with overall company goals and strategies.
• Control the production of all necessary materials for effective communication.
• Stay up to date with the latest industry trends, best practices, and emerging technologies related to customer retention and CRM.

Requirements

• 2+ years of experience in CRM, Retention, or Email Marketing.
• Proficient in using CRM platforms and marketing automation tools.
• Detailed expertise in email, web push, and on-site communication retention strategies.
• Analytical and data-driven, with the ability to interpret customer data and make informed decisions on CRM initiatives.
• Strong copywriting skills, capable of producing engaging and persuasive content tailored to different customer segments.
• Exceptional communication and interpersonal skills for effective collaboration across departments.
• Results-oriented mindset focused on driving measurable improvements in customer retention metrics and CRM performance.
• Upper-intermediate (B2) proficiency in HTML and CSS.

Nice to Have

• Familiarity with the gaming industry and a passion for video games, especially CS.

What We Offer

• Totally remote work from anywhere.
• An equipment budget to upgrade your home office.
• Flexible schedule with no time trackers, focusing on results.
• A performance-based bonus twice a year for every mojamer.
• Wellness Bonus for activities that keep your energy up.
• Internal knowledge-sharing project and coverage for training, certifications, and language classes.
• Days off and gifts for milestones of your choice.
• Workations twice a year in different corners of the world.

Ready to elevate CRM to new heights? We’re excited to see your CV and hopefully welcome you aboard! Let’s add more jam together.