CRM Lead - Remote Opportunity at KitchenAid

About the Role

We are seeking a CRM Lead to join our team at KitchenAid, a part of Whirlpool Corporation. This remote CRM Lead position is an exciting opportunity to drive growth and innovation in our customer relationship management strategies. You will play a pivotal role in enhancing our database, revenue, and customer lifetime value (CLTV) while collaborating with a diverse team of professionals.

What You'll Do

• Own and build an end-to-end CRM strategy to grow our database and revenue.
• Lead initiatives in automation, personalization, and segmentation.
• Manage our tech stack, including vendor management and compliance.
• Collaborate with E-commerce, Content, Brand, IT, and local marketing teams.
• Translate data into actionable insights to enhance our CRM efforts.
• Safeguard governance and compliance with GDPR and best practices.
• Foster a collaborative team environment that values clarity and accountability.

Requirements

• 5–7+ years of experience in CRM, lifecycle marketing, or marketing automation.
• Strong analytical mindset with experience in segmentation and performance insights.
• Hands-on experience with Customer Data Platforms (CDPs) and tools like Salesforce.
• Familiarity with GDPR and data governance practices.
• Fluent in English; knowledge of Dutch or French is a plus.
• Experience in B2C marketing, preferably in domestic appliances.

Nice to Have

• Experience with data analytics tools and dashboards.
• Previous experience in managing teams or projects.
• Knowledge of digital marketing trends and best practices.

What We Offer

• Join a well-structured and supportive team at KitchenAid.
• Opportunities for global career advancement in an international environment.
• A positive atmosphere that fosters growth, innovation, and collaboration.
• Be part of a vibrant culture that values contributions and teamwork.
• Work remotely while making a positive impact in people's lives through our products.