Content Lead - Remote Position at Handoff

About the Role

We're hiring a Content Lead to join our team at Handoff. As a Content Lead remote position, you'll be responsible for building and owning our content strategy from the ground up. This role is crucial in driving growth through SEO, high-quality storytelling, and cross-channel distribution.

What You'll Do

• Build and own Handoff’s content strategy, from ideation to execution and performance tracking.
• Develop a repeatable content playbook that drives scalable growth across SEO and other channels.
• Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks.
• Partner with Product, Sales, and Customer Success to translate real user insights into content.
• Establish clear KPIs and reporting to measure content performance and inform decisions.
• Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact.
• Run structured experiments across content formats, channels, and messaging to drive continuous improvement.
• Collaborate with content marketers and external contributors to scale production effectively.
• Continuously refine strategy based on performance data, market trends, and company priorities.

Requirements

• 5-7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups.
• Proven track record of building and scaling content strategies or playbooks that drive measurable growth.
• Strong copywriting skills, with the ability to produce and evaluate high-quality written content.
• Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs.
• Experience working cross-functionally with product, sales, or customer-facing teams.
• Highly structured thinker with the ability to turn ambiguity into clear frameworks and plans.
• Data-driven mindset, comfortable using metrics to guide decisions and iterate on strategy.
• High ownership and bias toward action in fast-paced, evolving environments.

Nice to Have

• Experience writing for contractors, trades, construction, or other blue-collar audiences.
• Exposure to product marketing, storytelling, or technical product education.

What We Offer

• Competitive Salary + Equity.
• Unlimited Paid Time Off (PTO).
• 401(k) plan.
• Medical, Dental & Vision Insurance.
• Life & Disability Insurance.
• Flexible Spending Account (FSA).
• Dependent Care FSA (DC FSA).
• Relocation Allowance.
• Top-Notch Equipment - Choose your laptop!
• Team Offsites.

If you’re excited to build a content engine from the ground up and turn strategy into real growth, we’d love to meet you. Join us as a Content Lead remote and help us shape the future of construction technology.