Brand Manager - Remote Opportunity with Relocation Support

About the Role

We are seeking a talented Brand Manager to join Rubicon Organics in a remote capacity, with relocation support available for candidates across Canada. As a Brand Manager, you will be responsible for stewarding and growing the health of our brands through insight-led strategy and disciplined planning. This role offers a unique opportunity to shape the future of cannabis brands while working in a collaborative environment.

What You'll Do

• Act as the custodian of the brand, ensuring its continued progression through evolving brand positioning based on consumer insights.
• Lead the annual brand planning cycle, developing clear, executable strategies embedded across the organization.
• Own and evolve the brand portfolio strategy by leveraging consumer, competitive, and market insights.
• Continuously assess portfolio performance across all product formats and identify opportunities for optimization.
• Develop and execute through-the-line (TTL) activation briefs aligned with the annual brand plan.
• Monitor and analyze competitive activity and market trends to inform proactive portfolio adjustments.
• Maintain ownership of the full brand P&L, focusing on driving gross margin through COGS optimization.
• Lead, mentor, and inspire marketing team members involved in brand execution.

Requirements

• Mid-Senior level experience in brand management, preferably within the consumer packaged goods (CPG) sector.
• Strong understanding of brand strategy and portfolio management.
• Proven ability to leverage data-driven insights to inform brand decisions.
• Experience in developing and executing marketing strategies across digital channels.
• Excellent communication and leadership skills.

Nice to Have

• Experience in the cannabis industry or related sectors.
• Familiarity with data analysis tools and frameworks.
• Ability to work in a fast-paced, dynamic environment.

What We Offer

• Competitive salary range of $80,000–$95,000 CAD with 15% bonus potential.
• Relocation budget of up to $10,000 CAD.
• Flexible hybrid schedule with unlimited vacation.
• Medical and dental benefits after 3 months.
• Opportunities for learning, growth, and career development.