Talantix.io
DEPT•01.03.26
AI SCORE 8.5

Associate Director, Growth Marketing - Remote

$95K–$140K/year
RemoteMarketing & Growth
Salesforce•Pardot•InfiniGrow•CRM•ABM•Data Analytics•Marketing Automation

About the Role

DEPT® is seeking an Associate Director, Growth Marketing to join our dynamic team in a remote capacity. This role is pivotal in connecting marketing with sales, CRM, data, and AI, creating a cohesive growth engine for our clients. As an Associate Director, you will leverage your expertise to drive measurable growth and optimize marketing strategies across the Americas.

What You'll Do

  • Design and implement an integrated marketing strategy that aligns marketing, sales, CRM, data, and AI into a single pipeline engine.
  • Activate DEPT®’s Americas growth plan by targeting ideal customer profiles and utilizing strategic partnerships and events.
  • Collaborate closely with sales and client teams to ensure synchronized marketing and business development efforts.
  • Nurture relationships with prospective clients through content, events, and personal outreach.
  • Utilize Salesforce, Pardot, and InfiniGrow to track performance and optimize marketing investments.
  • Drive demand generation through creative, high-impact tactics without relying on large budgets.

Requirements

  • 7–10+ years of experience in growth, demand, or performance marketing, preferably in B2B sectors such as tech or SaaS.
  • Proven track record of turning strategy into execution with measurable results.
  • Hands-on experience with Salesforce and Pardot for CRM and marketing automation.
  • Strong understanding of paid media and account-based marketing (ABM).
  • Experience with pipeline analytics, forecasting, and attribution.
  • Practical experience using AI in workflows for targeting and personalization.
  • Ability to work across functions and manage agencies to drive cohesive go-to-market strategies.

Nice to Have

  • Experience in managing a team or leading projects.
  • Familiarity with advanced marketing technologies and analytics tools.
  • Knowledge of emerging trends in digital marketing and growth strategies.

What We Offer

  • Competitive salary range of $94,700—$140,000 USD.
  • Comprehensive healthcare, dental, and vision coverage.
  • 401k plan with matching contributions.
  • Paid time off and company holidays.
  • Parental leave and support for family needs.
  • An inclusive and supportive work environment that values diversity.
  • Opportunities for personal and professional growth.
Why This Job8.5 of 10

This role offers a unique opportunity to lead growth marketing strategies for a top-tier company, DEPT®. With a competitive salary and a focus on innovation, you'll make a significant impact in a collaborative environment.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficiency in Salesforce and Pardot, with a strong understanding of CRM systems and experience in leveraging data analytics to inform marketing strategies.

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Self-motivated and results-oriented mindset, thriving in a remote work environment, and able to manage multiple projects simultaneously while maintaining clear communication with cross-functional teams.

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Deep understanding of Account-Based Marketing (ABM) strategies and experience with marketing automation tools like InfiniGrow, enabling the candidate to drive campaign effectiveness and measurable growth.

Learning Resources

→Salesforce Trailhead: Marketing Automation Basicscourse
→Pardot Marketing Automation Trainingguide
→ABM: A Guide to Account-Based Marketingarticle

Career Path

Associate Director, Growth Marketing(Now)→Director of Growth Marketing(2-4 years)→VP of Marketing or Chief Marketing Officer(4-6 years)

Market Overview

Market Size 2024
$27B
Annual Growth
12.5%
AI Adoption in Marketing
60%
Investment in Marketing Automation
+25%
Labour Demand for Marketing Roles
+18%
Avg Salary for Growth Marketing Roles
$130K

Skills & Requirements

Required
SalesforcePardotInfiniGrow
Growing in Demand
Salesforce CPQArtificial Intelligence in MarketingCustomer Journey Mapping
Declining
Email Marketing Platforms (e.g., MailChimp)Traditional SEO Techniques

Domain Trends

Increased Focus on ABM Strategies
Account-Based Marketing (ABM) is gaining traction, with 70% of B2B marketers reporting that ABM delivers higher ROI than other marketing strategies.
Rise of AI-Driven Analytics
60% of marketing leaders are now leveraging AI for data analytics, enabling more personalized and effective marketing campaigns.
Integration of Marketing Tech Stacks
Companies are increasingly integrating their marketing technology stacks, with 75% planning to enhance their CRM capabilities to improve customer engagement and retention.

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