Senior Trade Marketeer - Remote Position at Lamb Weston

About the Role

We're hiring a Senior Trade Marketeer to join Lamb Weston in a remote capacity. As a Senior Trade Marketeer, you will play a pivotal role in developing our brands within the retail channel, focusing on driving mutual growth and success. This position allows you to translate marketing strategies into actionable plans that resonate across local European retail markets.

What You'll Do

• Translate the overall marketing strategy into successful execution across local European retail markets.
• Partner with Sales to elevate category vision, strengthen trade communication, and unlock new growth opportunities.
• Develop and implement Trade Marketing Plans across multiple countries, aligned with retail sales and marketing objectives.
• Strengthen the position and expertise of Trade Marketing within the Lamb Weston Retail organization.
• Act as the key link between retailer insights and marketing strategy, converting them into integrated commercial annual plans.
• Turn category vision into persuasive selling stories, customer-specific assortment plans, and in-store activations that resonate with shoppers and retailers.
• Position Lamb Weston brands as category growth accelerators and expand branded market share.
• Improve brand visibility and campaign execution through best-in-class in-store planning, execution, and performance tracking.
• Conceptualize and deliver trade promotions and impactful in-store campaigns in close collaboration with Sales and Marketing.
• Lead in-store activation plans for product launches, ensuring on-brand execution delivered on time and grounded in shopper insights.
• Develop and optimize promotional strategies to improve efficiency and maximize market share gains.
• Analyze market data (e.g., Nielsen, IRI, IGD) to generate actionable insights on assortment, pricing, promotions, distribution, and visibility.
• Initiate data-driven discussions with retailers to improve displays, correct execution, and recover lost sales opportunities.
• Monitor competitor activity through research and store visits, recommending innovations, materials, and POS solutions.
• Champion initiatives that increase promotional effectiveness and measurable return on investment.

Requirements

• University degree in Marketing, Business Administration, Economics, or related field.
• 8+ years of experience in Sales or Marketing within the FMCG industry.
• Proven experience in Trade Marketing (FMCG preferred).
• Willingness to travel internationally (approximately 10–20%).
• Strong verbal, written, and presentation skills with the ability to influence stakeholders.
• Experience working with panel data (Nielsen or IRI required).
• Excellent analytical capabilities and confidence working with numerical data.
• Proficiency in MS Office (Excel, PowerPoint, Word).
• Strong project management skills with the ability to multitask, prioritize, and meet deadlines with urgency.
• Fluent in English.

Nice to Have

• Experience in a matrix organization.
• Entrepreneurial, hands-on mindset with a clear growth orientation.
• High attention to detail and accuracy.

What We Offer

• A challenging job in a dynamic and growing organization in the food industry.
• Opportunities for personal and professional growth.
• A culture defined by values: Integrity, Teamwork, Inclusion, Drive for Results, and Empowerment.
• Remote work flexibility.
• Competitive salary and benefits package.