Senior Segment Marketing Manager - AI Transformation

About the Role

We are seeking a Senior Segment Marketing Manager to join our team remotely. In this role, you will lead the marketing strategy for Mural’s Transformation segment, focusing on AI transformation and human-centered design. You will be responsible for creating compelling marketing campaigns that engage prospects and existing customers.

What You'll Do

• Define and evolve the positioning, messaging, and value narrative for the Transformation Leader.
• Partner with LUMA Product and Revenue Teams to shape Transformation offerings using market insight, customer feedback, and competitive intelligence.
• Translate products, services, and use cases into clear, customer-centric value that can be understood by new products, Mural’s install base, LUMA alumni, and prospects.
• Own the go-to-market strategy for LUMA Products and Services, including joint sales motion with Mural Software products.
• Develop launch narratives, customer-facing assets, and internal enablement materials to support Sales, Customer Success, and Marketing.
• Collaborate with Content Marketing, Demand Generation, and Communication Teams to shape thought leadership and product storytelling.
• Track and analyze adoption, usage, and engagement to identify opportunities for improving value realization.

Requirements

• 7+ years of experience in product marketing, product management, or adjacent roles within Consulting, Professional Services, and/or B2B SaaS.
• Strong customer and market research skills, with the ability to translate insights into clear strategic direction.
• Experience scaling products and services that have identified product market-fit.
• Ability to collaborate deeply with Design and Product Teams.
• Proven storytelling and content instincts—able to shape narratives that work across thought leadership, campaigns, and product launches.
• Strong judgment, prioritization, and stakeholder management skills in fast-moving environments.
• LUMA or other Human-Centered Design Certification a plus.

What We Offer

• Competitive salary range of $130,000 – $160,000 plus bonus and benefits.
• Flexible remote work environment.
• Opportunities for professional development and growth.
• Collaborative and innovative team culture.
• Access to cutting-edge tools and technologies.