Senior Product Marketing Manager - AI-Powered Learning

About the Role

We are seeking a Senior Product Marketing Manager to join Quizlet's dynamic team. This Senior Product Marketing Manager remote role is pivotal in shaping how we connect with millions of students and educators globally. You will lead go-to-market strategies, ensuring that our AI-powered learning tools resonate with our audience and drive engagement.

What You'll Do

• Lead go-to-market strategy and execution for major product launches and cross-product initiatives.
• Shape audience targeting, positioning, and messaging to clearly communicate product value and differentiation.
• Partner closely with product, brand, growth, and research teams to align product insights with marketing strategy.
• Translate customer research and market insights into actionable recommendations that inform product development and marketing plans.
• Develop and execute integrated campaigns that engage students, teachers, and other key audiences across owned, paid, and community channels.
• Contribute to the creative process, supporting messaging frameworks, naming exploration, and narrative development.
• Analyze campaign and product performance to generate insights and improve future go-to-market playbooks.
• Conduct competitive analysis and audience research to inform positioning and value proposition development.

Requirements

• 9+ years in product marketing or related roles, ideally within consumer technology and cross-functional product teams.
• Demonstrated success contributing to and leading go-to-market efforts for product or feature launches with measurable business impact.
• Strong storytelling and messaging skills, with the ability to translate product capabilities into clear, differentiated narratives across audiences and channels.
• Experience leveraging customer research, experimentation, and data to inform product positioning, segmentation, and go-to-market strategies.
• Proven ability to collaborate with and influence cross-functional partners across Product, Design, and Marketing.
• Excellent communication and presentation skills, able to clearly articulate insights, strategies, and recommendations.
• Strong understanding of product and marketing performance metrics, with the ability to derive insights that inform prioritization and optimization.

Nice to Have

• Familiarity with the EdTech landscape and/or Gen Z consumers.
• Experience working within a freemium consumer subscriptions business.
• Experience driving cross-selling and onsite marketing campaigns.
• Some background in both growth and core product marketing.

What We Offer

• Competitive salary ranging from $172,500 to $210,000 annually.
• Company stock options.
• 20 vacation days, with encouragement to take them.
• Comprehensive health, dental, and vision insurance.
• Employer-sponsored 401k plan with company match.
• Access to LinkedIn Learning and other resources for professional growth.
• Paid Family Leave, FSA, HSA, and wellness benefits.
• 40 hours of annual paid time off for volunteer programs.