Senior Product Marketing & Growth Manager - B2B SaaS

About the Role

We are seeking a Senior Product Marketing & Growth Manager to join our team at socialPALS. In this role, you will develop targeted marketing strategies that enhance our B2B SaaS platform's visibility and drive growth. You will collaborate closely with Product, Sales, and executive leadership to manage product communication, go-to-market strategies, and content development. This Senior Product Marketing & Growth Manager position offers a unique opportunity to shape our marketing efforts and make a significant impact.

What You'll Do

• Develop and refine our product marketing strategies for our B2B SaaS platform.
• Create clear positioning, messaging, and communication approaches for various target audiences.
• Plan and implement go-to-market initiatives for new products and features.
• Monitor market trends and competitor activities within the B2B SaaS landscape.
• Support product launches and communicate key platform developments effectively.
• Enhance user activation and engagement along the customer journey.
• Collaborate with Sales to create effective marketing materials and support outbound activities.
• Plan and execute performance marketing initiatives to drive lead generation and brand awareness.

Requirements

• Several years of experience in B2B marketing, preferably in the SaaS or tech sector.
• Experience in product marketing or growth marketing roles.
• Strong understanding of go-to-market strategies and digital customer journeys.
• Proven track record in managing product launches and communication projects.
• Familiarity with LinkedIn marketing (organic and ads).
• Analytical mindset with a keen sense for audience targeting and positioning.
• Excellent command of both German and English.

Nice to Have

• Experience with HubSpot CRM or similar marketing and CRM systems.
• Knowledge of B2B content strategies and sales enablement materials.
• Interest in modern marketing technologies and AI-driven approaches.

What We Offer

• A central role with significant creative freedom and visible impact.
• The opportunity to actively shape marketing in a growing SaaS company.
• Flexible working models and a modern work environment.
• Weekly team events and collaborative activities.
• Access to a wide network of sports, fitness, and wellness offerings.
• Contribution to company pension plans.