Senior Marketing Manager - K-6 EdTech Solutions

About the Role

We are seeking a Senior Marketing Manager to join our team remotely. In this role, you will lead the marketing strategies for K-6 educational technology solutions, driving engagement and sales support. As a Senior Marketing Manager, you will play a crucial role in enhancing student outcomes and empowering educators through innovative marketing initiatives.

What You'll Do

• Lead the planning, creation, and execution of marketing strategies that align with HMH’s revenue goals for K-6 edtech solutions.
• Develop and execute solution-based marketing plans biannually.
• Serve as the subject matter expert for ELA K-6 core and supplemental solutions, supporting internal teams and customers.
• Create compelling customer-facing and internal sales materials that resonate with market needs.
• Conduct competitive research to strengthen messaging and validate market positioning.
• Manage the full ELA K-6 product sample strategy, including inventory and supply chain coordination.
• Collaborate with centralized marketing to support multi-channel campaigns from awareness through renewal.
• Communicate how HMH ELA solutions align with state and local requirements to improve win rates.

Requirements

• Bachelor’s degree.
• Over 3 years of professional experience in marketing, edtech, or sales roles within education or related industries.
• Strong understanding of the elementary literacy market.
• Knowledge of digital marketing and experience building relationships with educators and customers.
• Proficiency with Microsoft tools including Word, Excel, PowerPoint, Outlook, Teams, and Microsoft Copilot.
• Experience with Adobe, Camtasia, Canva, and social media platforms.
• Collaborative team player who values relationship-building and adapts quickly in a fast-paced environment.
• Strong multitasking abilities and a passion for education.

Nice to Have

• Experience with Salesforce, Smartsheet, Tableau, and Mural.

What We Offer

• Competitive salary range of $75K - $95K.
• Remote work flexibility.
• Opportunities for professional development and growth.
• Engaging team culture focused on collaboration and innovation.
• Approximately 10% travel may be required.