Talantix.io
Active Care Group•01.03.26
AI SCORE 8.6

Senior Marketing Manager - Healthcare Sector

$80K–$100K/year
RemoteHealthTech
Marketing Strategy•Campaign Management•Data Analysis•Content Management•Stakeholder Engagement•Digital Marketing

About the Role

Join us as a Senior Marketing Manager in the healthcare sector, where you'll lead impactful marketing strategies remotely. This role is crucial for driving brand awareness and customer acquisition across our services.

What You'll Do

  • Develop and implement robust marketing strategies for our residential, care in the home, and case management divisions.
  • Plan, execute, and continuously optimize multi-channel marketing campaigns across the full customer journey.
  • Coordinate and manage external agency partners and support functions.
  • Create, manage, and maintain marketing assets, external communications, and initiatives tailored to our target audiences.
  • Lead the planning and delivery of industry events, awards, sponsorships, and customer engagement initiatives.
  • Partner closely with internal stakeholders, including Business Development and Operations teams, to support revenue growth.
  • Monitor, analyze, and report on marketing performance KPIs, identifying insights and optimization opportunities.
  • Track and control marketing budgets to ensure alignment with approved plans and measurable ROI.

Requirements

  • Degree in Marketing, Business, or a related field (or equivalent professional marketing qualification).
  • 7+ years of experience in a marketing role, preferably within healthcare or social care sectors.
  • Proven track record in developing and delivering strong multi-channel marketing strategic plans.
  • Excellent written and verbal communication skills.
  • Positive, adaptable, and proactive, thriving in a dynamic environment.
  • Analytical and data-driven, using insights to guide decisions.
  • Collaborative and influential, able to build trusted relationships at all levels.

Nice to Have

  • Experience with digital marketing tools and analytics platforms.
  • Familiarity with content management systems.
  • Previous line management experience.

What We Offer

  • 25 days of annual leave plus bank holidays.
  • Birthday off to celebrate your special day.
  • Access to the Active Learning Hub for training and development opportunities.
  • Active Reward App for discounts and savings on your weekly shop.
  • Free 24-hour confidential Employee Assistance Programme.
  • Access to a Medicash Health Plan for you and your family.
  • Enhanced Sick & Maternity Pay benefits.
  • Refer a Friend Scheme with rewards up to £1000.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.6 of 10

This Senior Marketing Manager role offers a unique opportunity to lead impactful marketing strategies in the healthcare sector while working remotely. With competitive benefits and a focus on professional development, it's an attractive position for experienced marketers.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Expert in leveraging data analytics tools such as Google Analytics and HubSpot to inform marketing strategies, ensuring campaigns are data-driven and outcomes are measurable.

→

Proficient in developing and executing digital marketing campaigns across platforms like Facebook Ads, Google Ads, and LinkedIn, with a strong focus on the healthcare sector's unique compliance and engagement challenges.

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Demonstrates a proactive approach to stakeholder engagement, capable of building relationships with healthcare professionals and organizations to enhance brand visibility and drive partnerships.

Learning Resources

→Marketing Strategy: How to Create a Marketing Plancourse
→Digital Marketing Analytics: How to Use Data to Drive Resultscourse
→The Ultimate Guide to Digital Marketingarticle

Career Path

Senior Marketing Manager - Healthcare Sector(Now)→Marketing Director - Healthcare Sector(1-2 years)→Chief Marketing Officer (CMO) - Healthcare Technology(3-5 years)

Market Overview

Market Size 2024
$45B
Annual Growth
12.5%
AI Adoption in Marketing
70%
Investment in Digital Marketing
+35%
Labour Demand for Marketing Managers
+15%
Avg Salary for Senior Marketing Managers
$120K

Skills & Requirements

Required
Marketing StrategyCampaign ManagementData Analysis
Growing in Demand
Search Engine Optimization (SEO)Marketing Automation ToolsCustomer Relationship Management (CRM)
Declining
Traditional Media BuyingEmail Marketing (Basic Techniques)

Domain Trends

Increased Use of AI in Marketing
70% of marketing executives are utilizing AI tools for campaign management and data analysis, leading to more personalized marketing strategies.
Shift Towards Omnichannel Marketing
Over 60% of businesses are adopting omnichannel strategies, integrating digital and traditional channels to enhance customer engagement.
Focus on Data Privacy and Compliance
With 80% of consumers concerned about data privacy, marketers are prioritizing compliance with regulations like GDPR and CCPA in their strategies.

Industry News

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