Talantix.io
Improbable•17.03.26
AI SCORE 8.5

Senior Marketing Analyst (AI & Web3) - Remote Opportunity

$120K–$150K/year
RemoteCrypto/Web3
SQL•Google Analytics•Python•R•Tableau•Power BI•Kaito

About the Role

We are seeking a Senior Marketing Analyst (AI & Web3) to join our innovative team at Improbable. This remote position allows you to work from anywhere in the world while contributing to groundbreaking ventures that shape the future of digital experiences. You will be at the forefront of our mission to create open, decentralized technology that empowers developers, creators, and communities. If you are passionate about data and want to make a significant impact in the world of Web3, this role is for you!

What You'll Do

  • Lead on-chain data analysis using advanced SQL to query L1 data and track real-time protocol events.
  • Utilize Google Tag Manager (GTM) and GA4 for marketing attribution, bridging off-chain social clicks to on-chain conversions.
  • Build real-time performance dashboards using tools like Tableau and Power BI.
  • Implement AI and social intelligence strategies using Kaito for sentiment analysis and data collection.
  • Conduct predictive modeling using Python or R to forecast market trends and user behavior.
  • Map the full user journey from social impressions to on-chain actions, enhancing marketing strategies.
  • Analyze KOL and creator ROI to optimize user onboarding and retention.
  • Utilize A/B testing methodologies to improve content and copy across various platforms.

Requirements

  • 4+ years of experience in data analytics within DeFi or L1/L2 ecosystems.
  • Proficiency in marketing operations, including familiarity with Headless CMS, Google Analytics, and SEO tracking.
  • Strong technical skills in SQL for querying on-chain data.
  • Deep understanding of prediction market mechanics and the current KOL landscape in Crypto.
  • Ability to pivot strategies based on real-time signals and market feedback.

Nice to Have

  • Experience with blockchain technology and its applications in marketing.
  • Knowledge of advanced data visualization techniques.
  • Familiarity with social sentiment tools and their integration into marketing strategies.

What We Offer

  • Competitive salary ranging from $120,000 to $150,000 per year.
  • Flexible remote work environment.
  • Opportunity to work on innovative projects in the Web3 space.
  • Collaborative and supportive team culture.
  • Professional development opportunities.
Why This Job8.5 of 10

This role offers a unique opportunity to work at the intersection of AI and Web3, with a competitive salary and the chance to shape the future of digital experiences.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficiency in SQL and experience with data visualization tools like Tableau and Power BI to effectively communicate marketing insights and drive data-driven decision-making.

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Strong analytical mindset with the ability to leverage Python and R for advanced statistical analysis and predictive modeling in the context of AI and Web3 marketing strategies.

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Self-motivated and proactive individual with a passion for remote collaboration, capable of managing multiple projects in a fast-paced environment while continuously exploring innovative marketing technologies.

Learning Resources

→SQL for Data Sciencecourse
→Google Analytics for Beginnerscourse
→Marketing Analytics: Data-Driven Techniques with Rcourse

Career Path

Senior Marketing Analyst (AI & Web3)(Now)→Marketing Data Scientist(1-2 years)→Head of Marketing Analytics(3-5 years)

Market Overview

Market Size 2024
$6.5B
Annual Growth
12.3%
AI Adoption
45%
Investment
+150%
Labour Demand
+20%
Avg Salary
$120K

Skills & Requirements

Required
SQLGoogle AnalyticsPython
Growing in Demand
Machine LearningData VisualizationCloud Data Warehousing
Declining
Excel VBATraditional BI Tools

Domain Trends

Rise of AI-Driven Analytics
The integration of AI in analytics tools is expected to increase by 50% in the next two years, enhancing predictive capabilities and automation.
Shift to Cloud-Based SQL Solutions
Over 60% of organizations are moving towards cloud-based SQL solutions, driven by scalability and cost-efficiency.
Increased Focus on Data Privacy Regulations
With 70% of businesses facing compliance challenges, there is a growing demand for analytics professionals who can navigate data privacy laws effectively.

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