Senior Account Manager - Programmatic Remote
About the Role
We are seeking a Senior Account Manager - Programmatic Remote to join our dynamic team at Monks. In this role, you will lead the charge in managing programmatic media campaigns, ensuring they align with client goals and deliver exceptional results. As a Senior Account Manager, you will be at the forefront of our innovative digital marketing strategies, working remotely to drive success across various platforms.
What You'll Do
- Serve as the client-facing programmatic digital media lead on account teams, ensuring seamless communication and execution of campaigns.
- Develop comprehensive digital media plans that integrate programmatic and direct partners based on client objectives.
- Set up and launch programmatic media campaigns across a variety of Demand-Side Platforms (DSPs).
- Oversee the RFP process, selecting direct media partners from top publications to enhance campaign effectiveness.
- Coordinate with ad operations on ad trafficking in DCM, ensuring smooth execution of campaigns.
- Monitor in-flight campaign pacing, budgets, optimizations, and results to maximize performance.
- Troubleshoot any trafficking issues related to creative and publisher implementation.
- Measure the impact and effectiveness of campaigns using both quantitative and qualitative metrics, providing insights for future strategies.
- Stay updated with industry trends and emerging technologies to ensure our strategies remain cutting-edge.
Requirements
- 3+ years of experience in programmatic and/or digital direct media management.
- Strong background in B2B marketing, preferably within IT, healthcare, professional services, and telecommunications.
- Deep understanding of B2B marketing tactics and customer acquisition strategies.
- Experience working with platforms such as DV360, The Trade Desk, and Amazon DSP.
- Familiarity with DCM and experience with CTV/OTT, digital audio, native, and high-impact buys.
- Proven ability to present programmatic and digital media performance in a client-facing environment.
Nice to Have
- Experience in managing large-scale campaigns across multiple ad mediums.
- Knowledge of emerging technologies in digital marketing.
- Strong analytical skills and experience with data-driven decision-making.
What We Offer
- Excellent medical, dental, and vision insurance.
- Generous PTO and 15 company-wide holidays.
- 401k with company contribution.
- Paid parental leave to support work-life balance.
- A commitment to personal well-being and career growth in a disruptor space.
- A globally diverse and inclusive culture that values unique perspectives.
- Strong commitment to DEI efforts and sustainable growth.
This Senior Account Manager role at Monks offers a unique opportunity to lead innovative programmatic campaigns in a diverse and inclusive environment. With competitive compensation and a strong commitment to employee well-being, this position stands out in the digital marketing landscape.
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