Remote Social Media Lead - Decentralized Data Strategy

About the Role

We are looking for a Remote Social Media Lead to join our innovative team at Supra. As a leader in decentralized data services, you will play a crucial role in shaping our brand's voice across various platforms, including X, TikTok, YouTube, Instagram, LinkedIn, and emerging decentralized platforms like Farcaster and Bluesky. This Remote Social Media Lead position is an exciting opportunity to amplify our presence in the blockchain space and contribute to the cultural narrative of decentralized technologies.

What You'll Do

• Create daily content across X, TikTok, YouTube, Instagram, LinkedIn, and emerging platforms.
• Write platform-specific copy that resonates with audiences, including threads, captions, scripts, and memes.
• Identify and direct viral clips from our internally created content for social distribution.
• Direct short-form video content, including 60-second explainers, Reels, Shorts, and TikToks.
• Execute our Social Playbook while owning Supra's brand voice in replies, quotes, and real-time conversations.
• Develop event content strategies for conferences, hackathons, and activations.
• Treat every post as an experiment: amplify what resonates, adjust what underperforms, and iterate on promising content.
• Conduct regular sprints with the Director of Growth to analyze cross-platform analytics, refine tactics, and allocate resources strategically.
• Use social media management tools like Sprout Social, Sprinklr, and Brandwatch to track performance and inform creative decisions.
• Execute platform-specific optimization by adapting to algorithm changes, testing new formats, and identifying emerging trends.
• Exercise sound judgment regarding content strategy, determining which materials to publish, suspend, or amplify based on performance metrics.

Requirements

• 3-5 years of experience in social media management or content strategy, preferably in the tech or finance sectors.
• Proven track record of creating engaging content that drives community engagement.
• Strong understanding of social media platforms and their respective audiences.
• Experience with social media management tools and analytics platforms.
• Excellent communication skills and the ability to adapt tone and style for different platforms.
• Ability to work independently in a remote-first environment.

Nice to Have

• Experience in the blockchain or decentralized finance (DeFi) space.
• Familiarity with emerging social media platforms.
• Knowledge of data-driven marketing strategies.

What We Offer

• Competitive salary ranging from $80,000 to $120,000 per year.
• Fully remote work environment with a globally distributed team.
• Opportunities for professional growth and development.
• Collaborative and inclusive company culture.
• Flexible working hours to accommodate different time zones.