About the Role

Bluelight Consulting is seeking a Remote Lead Digital Media Buyer to join our expanding team in Latin America. In this role, you will leverage your expertise in digital advertising to drive impactful media strategies across various platforms. Our commitment to innovation and quality service makes this an exciting opportunity for professionals looking to make a significant impact.

What You'll Do

  • Develop and execute comprehensive media buying strategies across Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Campaign Manager.
  • Analyze campaign performance data to optimize media strategies and improve ROI.
  • Collaborate with cross-functional teams to align media strategies with overall business objectives.
  • Present campaign strategies and results to stakeholders, ensuring clarity and alignment.
  • Stay updated on industry trends and best practices to maintain a competitive edge in digital media buying.

Requirements

  • 5+ years of experience in digital media buying, with a strong focus on performance marketing.
  • Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Ads.
  • Strong analytical skills and experience in data-driven decision-making.
  • Excellent communication and presentation skills.
  • Ability to thrive in a fast-paced, remote work environment.

Nice to Have

  • Experience in the consulting or software industry.
  • Familiarity with programmatic advertising.
  • Fluency in Spanish or Portuguese.

What We Offer

  • Competitive salary ranging from $90,000 to $120,000 annually.
  • Flexible remote work environment.
  • Opportunities for professional growth and development.
  • Collaborative and inclusive company culture.
  • Health and wellness benefits.
Language Requirements
EnglishC1
Spanish(optional)B2
Portuguese(optional)B2
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Remote Lead Digital Media Buyer position at Bluelight Consulting offers a competitive salary and the opportunity to work in a dynamic and collaborative environment. Ideal for experienced media buyers looking to make an impact.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in Google Ads and Meta Ads Manager, with a strong track record of optimizing campaigns based on data analysis to maximize ROI across diverse Latin American markets.

Adaptable and self-motivated, capable of thriving in a fully remote environment while effectively managing multiple projects and collaborating with cross-functional teams across different time zones.

Strategic thinker with a deep understanding of media strategy and audience targeting, demonstrating experience in leading teams and implementing innovative digital marketing solutions for growth.

Learning Resources

Google Ads Certificationcourse

Career Path

Remote Lead Digital Media Buyer - Latin America(Now)Digital Marketing Director(1-2 years)Head of Digital Marketing Strategy(3-5 years)

Market Overview

Market Size 2024
$300B
Annual Growth
12.5%
AI Adoption in Digital Advertising
75%
Investment in Programmatic Advertising
+20%
Labour Demand for Digital Media Buyers
+15%
Avg Salary for Lead Digital Media Buyer
$95K

Skills & Requirements

Required
Google AdsMeta Ads ManagerLinkedIn Ads
Growing in Demand
Search Engine Optimization (SEO)Programmatic AdvertisingData Visualization Tools (e.g., Tableau)
Declining
Traditional Media BuyingFlash Advertising

Domain Trends

Increased Focus on AI-driven Advertising
AI-driven tools are being adopted by 75% of companies to optimize ad targeting and improve ROI.
Shift Towards Omnichannel Marketing
Over 60% of marketers are integrating digital and traditional channels, reflecting a 30% increase from the previous year.
Emphasis on Data Privacy Compliance
With privacy regulations tightening, 80% of companies are investing in compliance measures, impacting how ads are targeted.

Industry News

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