About the Role

We're hiring a Remote Associate Manager of Digital Media to join our dynamic team at Unlock Health. In this role, you will play a crucial part in executing and managing integrated digital campaigns across programmatic and paid social channels. As a key member of our media team, you will ensure that our campaigns are set up accurately, monitored effectively, and optimized for performance, making a significant impact on our healthcare clients.

What You'll Do

  • Assist in the setup, execution, and ongoing management of Programmatic and Paid Social campaigns.
  • Develop campaign structures and traffic digital creative through Google Campaign Manager 360 to internal trading desks, social platforms, and external partners.
  • Create, organize, and implement UTM codes to ensure accurate tracking and reporting.
  • Test and QA digital creative tags to confirm proper serving and platform implementation.
  • Monitor live campaigns to ensure accurate delivery, pacing, and performance against KPIs.
  • Maintain and update campaign health checks, tracking budget pacing and performance signals.
  • Provide campaign launch status updates within three days of go-live, including screenshots and issue resolution documentation.
  • Support Ad Operations teams as needed to ensure integrated execution.
  • Escalate potential risks or issues proactively to internal stakeholders.
  • Assist with reporting by compiling performance data, charts, and insights.

Requirements

  • 2-5 years of experience in digital media planning or related fields.
  • Strong analytical skills and attention to detail.
  • Familiarity with the digital media ecosystem and campaign management tools.
  • Proficiency in Google Campaign Manager 360 and social media advertising platforms.
  • Ability to work collaboratively in a fast-paced environment.
  • Excellent communication skills, both written and verbal.
  • Proactive approach to problem-solving and campaign optimization.
  • Experience in healthcare marketing is a plus.

Nice to Have

  • Knowledge of SEO and content marketing strategies.
  • Experience with data visualization tools.
  • Familiarity with A/B testing methodologies.

What We Offer

  • Competitive salary ranging from $70,000 to $90,000 per year.
  • Fully remote work environment with flexible hours.
  • Opportunities for professional development and growth.
  • Collaborative and supportive team culture.
  • Health and wellness benefits.
  • Access to the latest digital marketing tools and technologies.
  • Work on impactful campaigns that drive results for healthcare clients.
Why This Job8.5 of 10

This Remote Associate Manager of Digital Media role offers a competitive salary and the chance to work on impactful healthcare campaigns. Join a supportive team and enjoy flexible hours.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in using Google Campaign Manager 360 and comfortable with programmatic advertising technologies, allowing for precise campaign tracking and optimization.

Self-motivated and disciplined, thriving in a fully remote work environment, with the ability to manage multiple digital media campaigns simultaneously without direct supervision.

Analytical mindset with strong skills in data interpretation and campaign optimization, enabling the candidate to leverage analytics tools for performance improvement and strategic decision-making.

Learning Resources

Digital Marketing Analytics: Tools and Techniquescourse

Career Path

Remote Associate Manager of Digital Media(Now)Digital Media Director(1-2 years)Head of Digital Marketing(3-5 years)

Market Overview

Market Size 2024
$80B
Annual Growth
12.5%
AI Adoption in Digital Media
45%
Investment in Programmatic Advertising
+30%
Labour Demand for Digital Media Roles
+25%
Avg Salary for Associate Manager of Digital Media
$85K

Skills & Requirements

Required
Digital Media PlanningGoogle Campaign Manager 360Programmatic Advertising
Growing in Demand
Data AnalyticsSearch Engine Marketing (SEM)Content Marketing
Declining
Traditional Media BuyingFlash Ads

Domain Trends

Rise of AI in Campaign Optimization
AI tools are increasingly used for real-time data analysis and campaign adjustments, with 45% of marketers reporting improved ROI.
Shift Towards Programmatic Advertising
Programmatic advertising is expected to account for 85% of all digital ad spending by 2025, reflecting a growing preference for automated ad placements.
Increased Focus on Privacy-First Marketing
With 60% of consumers concerned about data privacy, brands are shifting to strategies that prioritize user consent and transparency.

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