Product Marketing Manager - Remote Opportunity at Geotab

About the Role

Geotab is seeking a Product Marketing Manager to join our innovative team. This remote Product Marketing Manager role will play a crucial part in shaping and delivering our product message to end customers and channel partners, ensuring that Geotab’s story is clear and its products are widely adopted. If you are passionate about technology and want to make an impact in a leading IoT company, we would love to hear from you!

What You'll Do

• Act as the storyteller and market-facing expert in your product domain, contributing to strategy and roadmap.
• Build the marketing roadmap for the growth of your product area, defining how we’ll achieve the next level of growth.
• Work closely with Product Managers, Engineering, Sales, and Marketing teams to ensure alignment and seamless execution of product marketing strategies.
• Develop customer insights and maintain a repository of industry trends, personas, competition, and distribution channels.
• Support the development of various marketing materials including white papers, case studies, and webinars to support product launches.
• Attend product-related events to drive engagement and adoption.
• Monitor and analyze the performance of marketing campaigns, providing detailed reports and recommendations for improvement.
• Manage the budget for product marketing activities, ensuring efficient allocation of resources to maximize ROI.

Requirements

• 3-5 years of experience in Product Marketing, preferably in a B2B technology environment.
• Post-Secondary Diploma/Degree in Engineering, Business/Marketing, Computer Science, or a related field.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with a customer-focused approach.
• Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.

Nice to Have

• Certifications in digital marketing or product management.
• Experience in the telematics industry.
• Familiarity with product management tools.

What We Offer

• Flexible working arrangements with a hybrid model.
• Home office reimbursement program.
• Competitive medical and dental benefits.
• Retirement savings program.
• Online learning and networking opportunities.