Product Marketing Lead - AI Product Development

About the Role

Builder.io is seeking a Product Marketing Lead to define and scale how Builder is positioned, differentiated, and adopted in the market. This Product Marketing Lead remote role is crucial as Builder is creating a new category at the intersection of AI, frontend engineering, and team productivity. AI product development is not just a feature set; it is a workflow transformation. This role is responsible for ensuring that transformation is clearly understood by enterprise buyers, industry analysts, and the broader market.

What You'll Do

• Define and continuously refine Builder’s positioning as the AI product development platform, establishing a clear, durable, and differentiated narrative in the market.
• Translate Context, Collaboration, and Trust into compelling enterprise value aligned to executive priorities such as velocity, capital efficiency, governance, and risk reduction.
• Shape category language and competitive positioning against AI IDEs, AI prototyping tools, autonomous agents, and headless CMS platforms.
• Own Builder’s analyst relations strategy, including executive briefings and proactive engagement with firms such as Gartner and Forrester.
• Lead go-to-market strategy for major product releases, partnering with Product on packaging, pricing, and value communication.
• Develop persona-specific messaging for engineering leadership, platform/frontend leaders, design system owners, product stakeholders, and marketing teams.
• Equip Sales and Field teams with strategic positioning frameworks, executive narratives, objection handling, and competitive intelligence that increases win rates in complex enterprise cycles.
• Establish clear ROI and value articulation that demonstrates throughput gains and engineering capacity recovery across Fusion and Publish.
• Conduct win/loss and competitive analysis to continuously refine differentiation and messaging.
• Act as a strategic thought partner across Product, Sales, Demand Gen, Content, and DevRel to ensure narrative alignment during product and market evolution.

Requirements

• 7+ years of experience producing content for B2B SaaS companies, with bonus points for experience in technically complex or developer-focused spaces.
• Experience defining category narratives, not just product messaging.
• Experience briefing or working with industry analysts and understanding how enterprise technology categories are evaluated and defined.
• Deep understanding of enterprise buying cycles, multi-persona sales motions, and competitive differentiation.
• Comfort engaging with engineering leaders and understanding modern frontend frameworks (React, Next.js, Vue), Git workflows, and AI-driven tooling.
• Ability to build internal conviction around category-defining positioning, aligning Product, Engineering, and Revenue teams around a cohesive market story in a fast-moving environment.

What We Offer

• Competitive salary and benefits package.
• Remote work flexibility.
• Opportunity to work with cutting-edge AI technologies.
• Collaborative and innovative company culture.
• Professional development opportunities.