Product Marketing Hacker - Crypto Exchange (Remote)

About the Role

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange App, we’re hiring a Product Marketing Hacker (Remote) to lead our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand.

This Product Marketing Hacker remote role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth teams to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.

What You'll Do

• Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical, developing value propositions that differentiate our platform in a competitive global market.
• Collaborate with data, analytics, and product teams to define user personas (e.g., retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
• Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
• Manage the go-to-market planning for feature launches, conceptualizing integrated marketing campaigns across in-app, email, web, social, and earned media.
• Coordinate with local market teams and growth to adapt messaging for region-specific rollouts, ensuring localization across product messaging and competitive landscape.
• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats, running user interviews and surveys to understand pain points and improve UX/messaging.
• Design lifecycle programs that drive user activation, trading volume, and long-term retention, conceptualizing promotions and incentive programs that reward engagement.
• Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact, reporting using tools like GA4, Tableau, and Mixpanel.

Requirements

• 3-to-5 years of experience in product marketing, ideally with a crypto background.
• Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
• Excellent communication and copywriting skills, with the ability to simplify complex ideas and tell stories that convert.
• Highly collaborative, with experience working cross-functionally in fast-paced environments.
• Analytical mindset with proficiency in marketing analytics and user research.
• Experience in regulated industries or financial services is a plus.
• Bonus: Crypto native or familiarity with community-led growth.

What We Offer

• Competitive salary and performance bonuses.
• Flexible working hours and remote work options.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and growth.
• A vibrant and inclusive company culture.