Product Marketing Director - Remote Opportunity

About the Role

We are seeking a Product Marketing Director to join our team remotely at Equip. As a leader in virtual eating disorder treatment, Equip is committed to providing effective care to those in need. This Product Marketing Director remote position will play a crucial role in shaping our product marketing strategies and driving growth.

What You'll Do

• Lead market research initiatives to understand patient and provider needs, ensuring our products resonate with target audiences.
• Develop compelling product storytelling and positioning that highlights Equip's unique value propositions.
• Collaborate with cross-functional teams to create and execute go-to-market strategies for new product launches.
• Oversee the creation of marketing campaigns and content that align with product launch objectives.
• Analyze market insights and performance metrics to refine product positioning and marketing strategies.
• Educate internal stakeholders on new product features and benefits, ensuring consistent messaging across all channels.
• Manage stakeholder relationships and align marketing strategies with overall business goals.
• Embrace a test-and-learn approach to continuously innovate and optimize marketing efforts.

Requirements

• 8+ years of experience in product marketing or go-to-market roles, particularly in the healthcare sector.
• Proven track record of successful product launches for both B2B and B2C audiences.
• Strong analytical skills with the ability to leverage data for decision-making.
• Excellent communication and storytelling abilities to craft messages that resonate with diverse audiences.
• Experience in digital marketing, content creation, and campaign management.
• Ability to work collaboratively with senior stakeholders and cross-functional teams.
• Familiarity with market research methodologies and competitive analysis.

Nice to Have

• Experience in a startup environment or fast-paced organization.
• Knowledge of digital health trends and innovations.
• Strong project management skills.

What We Offer

• Competitive salary range of $140,000 - $180,000 annually.
• Fully remote work environment with flexible hours.
• Comprehensive health benefits and wellness programs.
• Opportunities for professional development and growth.
• A diverse and inclusive workplace culture.
• Engagement in meaningful work that impacts the lives of individuals with eating disorders.