Product Marketing Director - Corporate Initiatives (Remote)
About the Role
We are seeking a Product Marketing Director - Corporate Initiatives (Remote) to join PointClickCare, a leader in health tech. This role is pivotal in shaping our go-to-market strategies and advancing corporate initiatives across various segments. As a remote position, you will have the opportunity to influence our strategic direction while working from anywhere.
What You'll Do
- Lead enterprise strategic initiatives by identifying market dynamics and regulatory changes that impact multiple segments.
- Develop go-to-market frameworks for complex, cross-portfolio initiatives, ensuring alignment with corporate strategy.
- Translate complex initiatives into clear, actionable narratives that resonate with diverse audiences.
- Collaborate with executive and product leaders to define strategic market opportunities and problem statements.
- Utilize AI tools to enhance strategic analysis and improve decision-making processes.
Requirements
- Bachelor’s degree; advanced degree preferred.
- 10+ years of experience in Product Marketing, preferably in B2B SaaS solutions.
- Strong background in healthcare technology, including knowledge of provider and regulatory environments.
- Proven ability to lead cross-functional initiatives and influence without direct authority.
- Experience launching cross-segment initiatives and understanding of regulatory dynamics in healthcare.
Nice to Have
- Experience with AI and automation tools in strategic analysis.
- Familiarity with integrated data strategies and cross-continuum solutions.
- Strong communication skills for executive-level presentations.
What We Offer
- Competitive salary ranging from $176,000 to $195,000 per year.
- Flexible paid time off and wellness support programs.
- Retirement plan matching and continuous development support.
- Parental and caregiver leaves, along with fertility and adoption support.
- Employee recognition programs and allyship communities.
Join PointClickCare as a Product Marketing Director - Corporate Initiatives (Remote) and help us redefine healthcare. Your expertise will contribute to meaningful change in the industry, leveraging AI and innovative strategies to enhance our impact.
This role offers a unique opportunity to lead strategic initiatives in a top health tech company while working remotely. Competitive salary and strong company culture.
Who Will Succeed Here
Proficient in using AI tools and analytics platforms such as Google Analytics and HubSpot to drive data-driven marketing strategies in the B2B SaaS healthcare sector.
Highly adaptable and self-motivated, thriving in a remote work environment while efficiently coordinating with cross-functional teams across product development, sales, and customer success.
Extensive experience in conducting market analysis specific to healthcare technology, demonstrating a strong understanding of industry regulations and trends to inform go-to-market strategies.
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