Product Director - Banking Engagement (Remote)
About the Role
We are seeking a Product Director - Banking Engagement (Remote) to bridge the gap between trading and banking. In this role, you will provide real-world utility that transforms active traders into primary banking users, establishing our platform as their central cash liquidity engine. By integrating fiat and stablecoin balances into a seamless neobank experience, you will drive the ecosystem-wide 'Primary Account' status.
What You'll Do
- Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI.
- Establish North Star engagement KPIs for the banking vertical, ensuring every feature launch enhances user engagement and banking utility.
- Foster a world-class experimentation culture within your team, relentlessly testing hypotheses around onboarding, activation, and retention to drive incremental growth.
- Leverage AI tools to accelerate prototyping and operational efficiency, enhancing the build-measure-learn loop.
- Own the end-to-end banking onboarding process, ensuring a frictionless journey that converts crypto-native users into banking-active users.
- Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features.
- Collaborate with Engineering, UX, and Legal/Compliance to ensure high-quality product delivery at an elite fintech pace.
- Lead and mentor a team of 2-3 PMs, instilling a customer-obsessed and data-driven mindset across the organization.
Requirements
- 7–10+ years of product leadership experience at high-growth consumer fintechs, neo-banks, or digital marketplaces.
- Proven track record in driving user activation and engagement with a 'rockstar' reputation.
- Experience with high-frequency A/B testing and managing products through a rigorous data-driven lens.
- Strong sense of product design with the ability to identify and solve customer pain points through intuitive UX.
- Exceptional structured thinking and communication skills, capable of breaking down a 3-year vision into actionable milestones.
- Proficient in leveraging AI tools to enhance efficiency in product development.
- Commercially astute with a strong understanding of deposit retention and cross-selling in a financial ecosystem.
- Bonus: Knowledge of the neo-banking and payments landscape across the US and Europe.
Nice to Have
- Experience in a fast-paced startup environment.
- Familiarity with regulatory frameworks in the banking industry.
- Strong networking skills within the fintech community.
What We Offer
- Competitive salary ranging from $150,000 to $250,000 per year.
- Equity match of starting base salary.
- Attractive annual leave entitlement including birthday and work anniversary.
- 401(k) plan with employer match.
- Company-sponsored group health, dental, vision, and life/disability insurance.
- Flexi-work hours and hybrid or remote setup.
- Internal mobility program offering diverse career alternatives.
- Supportive and innovative work culture with a focus on personal and professional growth.
This Product Director role at Crypto.com offers a unique opportunity to lead banking engagement in a rapidly growing fintech environment. With a competitive salary and remote work flexibility, it's perfect for experienced product leaders.
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