Performance Marketing Designer - Remote Opportunity

About the Role

Directive is seeking a talented Performance Marketing Designer to join our remote team. In this role, you will create compelling visuals that drive performance across various digital marketing channels. As a Performance Marketing Designer, you'll have the opportunity to make a significant impact on our clients' success by crafting designs that resonate with their target audiences.

What You'll Do

• Design and produce creative assets for performance-driven campaigns across platforms like LinkedIn, Meta, YouTube, and TikTok.
• Develop motion graphics and short-form video cutdowns optimized for social media advertising.
• Edit existing video assets into high-performing ad units tailored to platform specifications.
• Collaborate with media and content teams to align designs with audience insights and campaign goals.
• Maintain brand consistency while creatively adapting designs for different audience segments.
• Implement A/B tests and other experiments using CRO tools such as Optimizely and Unbounce.
• Conduct user research and usability testing to validate design decisions.
• Manage multiple design projects simultaneously while communicating effectively with stakeholders.

Requirements

• 1-3 years of experience in graphic design, focusing on performance-driven creative.
• Proficiency in Adobe Creative Suite, including Figma, Photoshop, and Illustrator.
• Basic video editing and motion graphics experience using Adobe Premiere Pro or After Effects.
• Strong communication and collaboration skills.
• Knowledge of performance marketing metrics like A/B Testing and CRO Analytics.

Nice to Have

• Experience with heatmapping tools and user research methodologies.
• Familiarity with emerging technologies in marketing and design.

What We Offer

• Competitive salary range of $70,000 - $95,000 CAD.
• Comprehensive medical, dental, and vision plans.
• Unlimited PTO with a minimum of 2 weeks off, plus paid company holidays.
• 401(k) plan with a 3% company match.
• Access to mental health resources and physical wellness programs.