AI SCORE 8.5

Media Buyer (Performance Video) - Remote Position

$70K–$90K/year

About the Role

We are seeking a talented Media Buyer (Performance Video) to join our dynamic team in a fully remote capacity. As a Media Buyer, you will play a crucial role in driving our performance marketing efforts through innovative video advertising strategies. This position is ideal for someone passionate about media buying and performance optimization, eager to contribute to the growth of our company.

What You'll Do

  • Develop and execute video advertising campaigns across platforms such as Google Ads, Meta, and TikTok Ads.
  • Analyze campaign performance data to optimize media buying strategies and improve ROI.
  • Collaborate with creative teams to produce engaging video content that resonates with target audiences.
  • Negotiate media buys to ensure the best rates and placements for our campaigns.
  • Monitor industry trends and competitor strategies to stay ahead in the performance marketing landscape.

Requirements

  • 2-5 years of experience in media buying, specifically in performance video advertising.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency in Google Ads, Meta Ads, and TikTok Ads platforms.
  • Experience with video editing tools such as Adobe Premiere Pro and After Effects.
  • Excellent communication and negotiation skills.

Nice to Have

  • Experience in influencer marketing and community management.
  • Familiarity with compliance and legal operations in advertising.
  • Knowledge of performance media buying strategies in DTC brands.

What We Offer

  • Competitive salary ranging from $70,000 to $90,000 per year.
  • Be part of a fast-growing company with significant revenue growth.
  • Work with a mission-driven culture focused on positive consumer health.
  • Opportunity to contribute to the next stage of company growth.
  • Collaborate with a talented and committed team.
  • Engage in innovative marketing strategies that push the boundaries of traditional media buying.
Why This Job8.5 of 10

This Media Buyer (Performance Video) role offers a unique opportunity to work remotely in a fast-growing company focused on innovative marketing strategies.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in utilizing Google Ads and Meta Ads for performance-driven campaigns, with a strong understanding of TikTok Ads' unique audience engagement strategies.

Self-motivated and results-oriented, thriving in a remote work environment, and able to manage multiple projects without direct supervision.

Analytical mindset with experience in data analysis tools such as Google Analytics and Excel, capable of interpreting performance metrics to optimize video ad strategies.

Learning Resources

Google Ads Certificationcourse

Career Path

Media Buyer (Performance Video)(Now)Senior Media Buyer or Performance Marketing Manager(1-2 years)Head of Performance Marketing or Digital Marketing Director(3-5 years)

Market Overview

Market Size 2024
$40B
Annual Growth
12.5%
AI Adoption in Ads
75%
Investment in Video Ads
+45%
Labour Demand for Media Buyers
+30%
Avg Salary for Media Buyer
$80K

Skills & Requirements

Required
Google AdsMeta AdsTikTok Ads
Growing in Demand
Programmatic AdvertisingSearch Engine Optimization (SEO)Content Marketing
Declining
Traditional TV BuyingFlash Animation

Domain Trends

Rise of Programmatic Buying
Programmatic buying is expected to account for 85% of digital ad spending by 2025, streamlining the purchase process and improving targeting.
Increased Use of AI in Ad Campaigns
By 2025, 75% of advertisers are expected to utilize AI tools for data analysis and ad optimization, enhancing campaign performance.
Shift Towards Video Content
Video content is projected to make up 82% of all consumer internet traffic by 2025, leading to a significant increase in demand for performance video ads.

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