About the Role

We are seeking a talented Media Buyer (Performance Video) to join our dynamic team remotely. As a Media Buyer, you will play a crucial role in driving performance marketing strategies and optimizing video campaigns for our clients. This position offers you the opportunity to work with a mission-driven culture focused on positive consumer health while contributing to the next stage of our company's growth.

What You'll Do

  • Develop and execute performance-driven video advertising campaigns across various platforms including Google Ads, Meta, and TikTok.
  • Analyze campaign performance data to optimize media buying strategies and maximize ROI.
  • Collaborate with creative teams to produce engaging video content that resonates with target audiences.
  • Negotiate media buys and manage budgets effectively to ensure cost-efficient advertising.
  • Utilize tools such as Google Sheets for data analysis and reporting on campaign performance.

Requirements

  • 3+ years of experience in media buying, specifically in performance video advertising.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency in Google Ads, Meta Ads, and TikTok Ads platforms.
  • Experience with video editing tools such as Adobe Premiere Pro and After Effects.
  • Excellent negotiation skills and a proven track record of successful media buying strategies.

Nice to Have

  • Experience in influencer marketing and community management.
  • Familiarity with performance marketing metrics and KPIs.
  • Knowledge of compliance and legal operations in media buying.

What We Offer

  • Be part of a fast-growing company with significant revenue growth.
  • Work with a mission-driven culture focused on positive consumer health.
  • Opportunity to contribute to the next stage of company growth.
  • Collaborate with a talented and committed team.
  • Engage in innovative marketing strategies.
Why This Job8.5 of 10

This Media Buyer (Performance Video) role offers a unique opportunity to work remotely in a fast-growing company focused on innovative marketing strategies and consumer health.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Strong proficiency in video advertising platforms like Google Ads, Meta Ads, and TikTok Ads, with a proven track record of optimizing campaigns based on data analysis and performance metrics.

Self-motivated and disciplined work ethic, thriving in a remote environment by effectively managing time and prioritizing tasks to meet deadlines without direct supervision.

Analytical mindset with experience in utilizing Adobe Premiere Pro for video content creation, enabling the ability to assess creative performance and make data-driven decisions to enhance campaign effectiveness.

Learning Resources

The Ultimate Guide to Media Buyingarticle

Career Path

Media Buyer (Performance Video)(Now)Senior Media Buyer(1-2 years)Media Buying Manager(3-5 years)

Market Overview

Market Size 2024
$9.5B
Annual Growth
12.3%
AI Adoption in Media Buying
75%
Investment in Video Advertising
+35%
Labour Demand for Media Buyers
+20%
Avg Salary for Media Buyers
$85K

Skills & Requirements

Required
Media BuyingPerformance MarketingVideo Advertising
Growing in Demand
Programmatic AdvertisingData Visualization (Tableau, Power BI)Search Engine Marketing (SEM)
Declining
Traditional TV AdvertisingBanner Ad Management

Domain Trends

Shift to Video Content
Video content is expected to account for 82% of all online traffic by 2025, driving demand for performance video buyers.
Increased Use of AI in Ad Targeting
75% of marketers are integrating AI tools for better ad targeting and personalization, enhancing campaign effectiveness.
Rise of Short-Form Video Ads
Short-form video ads (under 30 seconds) are projected to increase by 50% in 2024, especially on platforms like TikTok and Instagram.

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