Marketing Manager - Mental Health Solutions

About the Role

We are seeking a Marketing Manager to join our team at Lyra Health. This Marketing Manager remote position will focus on developing and executing comprehensive marketing strategies to drive brand visibility, customer acquisition, and sales funnel generation within the Indian market.

What You'll Do

• Conduct in-depth market research to identify industry trends, market demands, and specific growth opportunities within the Indian corporate wellness landscape.
• Develop and execute integrated marketing strategies that align with business goals to maximize market share and customer engagement.
• Design and implement multi-channel online and onsite marketing campaigns to drive brand awareness and lead generation.
• Manage digital marketing initiatives, including SEO, SEM, social media, email marketing, and paid advertising.
• Develop strategies to attract, nurture, and convert leads into qualified sales opportunities.
• Utilize analytics tools to evaluate the performance of marketing initiatives and drive data-backed decision-making.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is highly preferred.
• 5–8 years of experience in marketing, including strategy development, campaign execution, and market research.
• Proven track record of managing successful B2B marketing campaigns, preferably within the healthcare or HR-tech sectors.
• Expertise in digital marketing platforms and CRM tools.
• Exceptional understanding of the mental health sector and the ability to translate clinical effectiveness into compelling business value propositions.

Nice to Have

• Experience with AI-powered marketing tools.
• Knowledge of local market dynamics in India.
• Strong continuous improvement mindset.

What We Offer

• Competitive salary and performance bonuses.
• Flexible work hours and hybrid working options.
• Comprehensive health benefits and mental health support.
• Opportunities for professional development and career growth.
• A collaborative and innovative work environment.