Lifecycle Marketing Associate - Remote Opportunity

About the Role

We are looking for a Lifecycle Marketing Associate to join our team at Good Inside. This position offers a unique opportunity to work remotely while contributing to our mission of redefining parenting. As a Lifecycle Marketing Associate, you will play a crucial role in executing and improving our lifecycle marketing efforts, helping us reach even more families.

What You'll Do

• Execute lifecycle marketing campaigns across email, SMS, and push notifications.
• Build and deploy campaigns in Braze, ensuring accurate audience segmentation and targeting logic.
• Conduct QA and manage end-to-end campaign deployment, ensuring accuracy across copy, links, and rendering.
• Collaborate with creative, product, content, and analytics teams to align on campaign goals and retrieve necessary assets.
• Develop and run A/B tests to optimize messaging, timing, segmentation, and channel mix.
• Monitor campaign performance and maintain reporting, translating insights into actionable recommendations.
• Proactively identify gaps or opportunities in the customer journey and recommend new lifecycle initiatives.

Requirements

• 2–3 years of marketing experience, preferably in lifecycle marketing.
• Hands-on experience with lifecycle platforms such as Braze and marketing automation best practices.
• Strong analytical mindset with the ability to translate performance data into clear, actionable insights.
• Detail-oriented and highly organized, with a strong commitment to quality and flawless execution.
• Proactive self-starter who thrives in a fast-paced, evolving environment.
• Effective cross-functional collaborator, experienced in working with product and content teams.
• Clear and confident communicator, able to present results and recommendations to stakeholders.

Nice to Have

• Experience in a B2C e-commerce environment.
• Familiarity with customer journey mapping.
• Knowledge of additional marketing tools and platforms.

What We Offer

• Annual salary ranging from $85,000 to $95,000.
• Company equity options.
• Comprehensive benefits package including 401k with company match.
• Flexible time off to recharge and a hybrid work environment.
• A high-ownership, high-performance, and high-collaboration culture.