Lead Data Analyst - Remote E-commerce Leadership Role

About the Role

We are seeking a Lead Data Analyst - Remote to join our dynamic team at Paired, a global recruiting agency focused on connecting top-tier talent with outstanding companies. This position is perfect for someone looking to transition from a senior analytics role into a broader data leadership position within the e-commerce sector. As a Lead Data Analyst, you will work closely with executives while remaining deeply involved in the analytics that drive significant business outcomes.

What You'll Do

• Analyze key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), conversion rates, and campaign performance to inform strategic decisions.
• Identify inefficiencies in current processes and recommend budget reallocations to optimize marketing efforts.
• Support marketing experiments including A/B testing and channel optimization to enhance performance.
• Build and maintain interactive dashboards using tools like Power BI, Tableau, and Looker to visualize data insights.
• Translate complex business questions into structured analyses that drive actionable insights.
• Automate recurring reporting processes to minimize manual work and improve efficiency.
• Provide leadership with weekly and monthly performance insights that highlight risks, opportunities, and performance drivers.
• Ensure data cleanliness and structure, aligning KPI definitions and maintaining consistent reporting logic.

Requirements

• Proven experience in data analytics, data science, or business intelligence, ideally within direct-to-consumer (DTC) e-commerce or consumer brands.
• Strong proficiency in SQL and at least one BI tool (e.g., Power BI, Tableau, Looker).
• Hands-on experience with key metrics such as CAC, LTV, funnel metrics, and marketing performance analysis.
• Experience supporting business decisions rather than just reporting data.

Nice to Have

• Exposure to experimentation methodologies, particularly A/B testing.
• Basic knowledge of predictive modeling techniques (e.g., LTV, churn forecasting).
• Experience collaborating with marketing teams to drive data-informed strategies.

What We Offer

• Remote flexibility allowing you to work from anywhere while collaborating with a globally distributed team.
• Competitive salary ranging from $40,000 to $60,000 per year, based on experience and expertise.
• Strategic leadership role with direct exposure to executive leadership and key decision-making processes.
• Opportunity to build and scale the company's data strategy and infrastructure from the ground up.