Junior User Acquisition Manager - Native Advertising Focus

About the Role

We are seeking a Junior User Acquisition Manager to join our growing performance marketing team and drive subscriptions through web funnels within a single product. This Junior User Acquisition Manager remote position is primarily focused on Native Advertising channels, including Taboola, Outbrain, NewsBreak, and similar discovery platforms. You will play a crucial role in managing and optimizing campaigns to enhance user acquisition.

What You'll Do

• Manage and optimize campaigns on Taboola, Outbrain, and NewsBreak to maximize CPA efficiency and ROAS.
• Monitor performance and optimize bids, targeting, and placements to ensure effective user acquisition.
• Brief and review native creatives including headlines, images, and advertorials to enhance campaign performance.
• Test messaging and creative angles to identify the most effective strategies.
• Analyze creative performance and trends to inform future campaigns.
• Optimize landing pages and funnels for native traffic to improve conversion rates and subscription performance.
• Track CPA, CTR, CVR, retention, and LTV while collaborating with data teams to drive insights.
• Run A/B tests across creatives, audiences, and pages to identify scalable combinations.
• Stay current on native ad trends and competitors to inform campaign strategies.
• Collaborate cross-functionally with creative, data, and product teams to enhance overall campaign effectiveness.

Requirements

• 1+ year in User Acquisition or Performance Marketing.
• Experience with native platforms or a strong interest to learn.
• Strong analytical skills and proficiency in Excel/Google Sheets.
• Ability to work independently and collaboratively in a remote environment.
• Excellent communication skills to effectively collaborate with cross-functional teams.

Nice to Have

• Familiarity with digital marketing trends and best practices.
• Experience in A/B testing and data analysis.

What We Offer

• Remote Work Environment: Embrace the freedom to work from anywhere, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks.
• Flexible Independent Contractor Agreement: Enjoy flexibility, autonomy, and entrepreneurial opportunities.

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)
• Technical Interview (60 minutes)
• Final Interview (45 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.