Head of Product & Marketing - East Africa

About the Role

We are seeking a dynamic Head of Product & Marketing (East Africa) to join our team at Eleving Group. This is a pivotal role where you will drive our brand forward in the East African market and expand our product portfolio. As the Head of Product & Marketing, you will combine strategic vision with hands-on execution, directly impacting our sales performance and market presence. This position requires relocation to Kenya.

What You'll Do

• Lead all external communications—visual, written, and digital—to ensure brand consistency and resonance.
• Strengthen Eleving’s brand positioning through strategic public relations initiatives.
• Design and implement social media strategies to boost awareness, engagement, and lead generation.
• Define and execute the company’s product development roadmap, aligning with market needs and customer insights.
• Identify and implement upselling, cross-selling, and product bundling opportunities.
• Launch and scale new products (e.g., Smartphone Financing, Boda Logbook Loans) based on market demand.
• Develop and lead comprehensive digital marketing strategies focused on sales growth.
• Plan and manage end-to-end campaigns and product-specific promotions.
• Drive customer acquisition and retention through data-driven marketing initiatives.
• Collaborate closely with sales, product, and operations teams to align marketing and business priorities.

Requirements

• Proven experience in marketing, product management, or commercial leadership roles.
• Demonstrated ability to develop and launch products that meet market needs and deliver business results.
• Hands-on experience with digital marketing tools and channels (e.g., Meta Ads, Google Ads, SEO).
• Strong understanding of brand communication, PR, and social media strategy.
• Experience leading cross-functional teams and delivering results through collaboration.
• Track record of planning and executing marketing campaigns with measurable sales impact.
• Strong analytical and project management skills, with attention to detail and deadlines.
• A clear commercial mindset - comfortable owning sales as a key performance indicator.
• Willingness to relocate to East Africa.

Nice to Have

• Experience in financial services, mobility, or consumer lending sectors.

What We Offer

• A prime opportunity to own product marketing initiatives in our biggest market in East Africa.
• The chance to make a real impact in a fast-moving, low-bureaucracy environment.
• A multicultural, professional, and collaborative team, where your expertise is valued and your ideas matter.
• A supportive and dynamic workplace culture.
• Monthly housing allowance and periodic flights back to home country.
• Additional benefits (relocation support, vaccination costs coverage).
• Health insurance package for you and your family.

If you're passionate about building category-leading products and brands - and you're ready to shape the future of access to finance in Africa - we'd love to hear from you.