Head of Performance Marketing Creative - Remote

About the Role

We are seeking a talented Head of Performance Marketing Creative to join our team in a fully remote capacity. As the Head of Performance Marketing Creative, you will lead the charge in developing and scaling our in-house creative engine across multiple international brands. This role is pivotal in ensuring that our performance marketing strategies are not only creative but also data-driven, delivering measurable results.

What You'll Do

• Lead the development of a performance-led creative function that balances speed and quality, ensuring that all creative outputs meet revenue-driving KPIs.
• Build and scale in-house performance marketing creative teams, overseeing hiring, onboarding, and mentoring of designers and creative strategists.
• Utilize your expertise in Adobe and other creative tools to jump in and create or refine assets as needed, demonstrating hands-on leadership.
• Document and optimize workflows, creative testing frameworks, and SOPs to increase efficiency and creative diversity.
• Collaborate globally across time zones, leveraging your knowledge of consumer-facing health and wellness brands to drive performance.

Requirements

• Proven experience in building and scaling performance marketing creative teams, particularly in a D2C environment.
• Strong understanding of performance metrics such as CTR, CVR, CPA, and revenue, with the ability to operate within OKRs and data dashboards.
• Experience in physical product D2C ecosystems, with a focus on retention journeys and multi-channel customer flows.
• Ability to balance speed and experimentation with structured systems for high-volume creative output.
• Familiarity with AI tools such as ChatGPT, Midjourney, and Runway to enhance creative processes.

Nice to Have

• Experience in a fast-paced, founder-led environment where priorities shift rapidly.
• Background in health and wellness brands.

What We Offer

• Fully remote working setup (must be UK or EU based).
• A high-performance, data-led culture that values ownership, speed, and impact.
• Competitive salary with performance bonuses.
• Opportunities for professional development and growth.
• A collaborative and innovative team environment.