Talantix.io
Plata Card•04.02.26
AI SCORE 8.5

Head of Non-Digital Acquisition - Remote Opportunity

$120K–$150K/year
RemoteFinancial ServicesRelocation
SQL•Python•Data Visualization•Statistical Analysis•A/B Testing•Customer Acquisition

About the Role

We are looking for a highly driven and technically strong Head of Non-Digital Acquisition to lead one of the most strategic growth engines for Plata in Colombia. This is a high-impact leadership role where you will enter a greenfield environment and build the entire ecosystem from scratch. As the Head of Non-Digital Acquisition, you will play a crucial role in shaping our customer acquisition strategy, ensuring that it operates seamlessly and effectively.

What You'll Do

  • Create a full communication map and a dedicated DWH to drive data-led decisions for all non-digital channels.
  • Design and launch the Bring A Friend process, adapting global best practices to the local Colombian culture.
  • Define and execute a cross-channel strategy (push, SMS, calls, robots) across the entire funnel.
  • Identify opportunities within our existing base to drive sales of credit cards, debit cards, and insurance products.
  • Design and run A/B tests to optimize conversion rates and communication efficiency.
  • Start hands-on to set the standards, then hire, mentor, and lead your team of 10-15 specialists as the business explodes.

Requirements

  • A strong mathematical or technical degree (MSU, MIPT, HSE, MSTU, MEPhI, NSE or similar).
  • Solid knowledge of mathematical statistics and probability theory.
  • An analytical mindset and systematic thinking.
  • Experience in hypothesis testing, experimentation, and validation.
  • Strong SQL and Python skills.
  • Experience with data visualization tools (Tableau, Superset, etc.).
  • Ability to transform business goals into analytical solutions and frameworks.
  • Excellent communication skills and the ability to partner with cross-functional leaders.
  • English level B2 or higher for effective collaboration with the international team.

Nice to Have

  • Experience in the financial services industry.
  • Familiarity with customer acquisition strategies.
  • Leadership experience in a high-growth environment.

What We Offer

  • Relocation support to our hub in Colombia, with assistance for the employee and their family.
  • Healthcare Coverage.
  • Education Budget: Language lessons, professional training, and certifications.
  • Wellness Budget: Mental health and fitness activity reimbursements.
  • Vacation policy: 20 days of annual leave and paid sick leave.
Language Requirements
EnglishB2
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Head of Non-Digital Acquisition role at Plata Card offers a unique opportunity to lead strategic growth initiatives in a high-impact leadership position. With a focus on data-driven decision-making and a strong support system for relocation, this position is ideal for candidates looking to make a significant impact in the financial services industry.

Salary Range
Required
0/1
Optional
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Bonus
0/1

About Plata Card

Explore Plata Card careers in 2026 and discover exciting job opportunities across remote, hybrid, and office roles. Utilize advanced filters to refine your search, track your application progress, and gain valuable company insights. Join Plata Card and take the next step in your professional journey with tailored roles that align with your skills and aspirations. Start your career at Plata Card today!

Industry
Tech
Location
Remote

Who Will Succeed Here

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Proficient in SQL and Python with hands-on experience in data manipulation and analysis, capable of building complex queries to extract insights that drive customer acquisition strategies.

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Demonstrates a self-motivated and results-oriented mindset, thriving in a fully remote work environment while effectively managing multiple projects and prioritizing tasks in a dynamic, greenfield setting.

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Strong analytical skills with a proven track record in statistical analysis and A/B testing methodologies, adept at interpreting data visualizations to inform strategic decisions and optimize customer acquisition efforts.

Learning Resources

→SQL for Data Sciencecourse
→Python for Data Analysiscourse
→Data Visualization Basicsarticle

Career Path

Head of Non-Digital Acquisition(Now)→Director of Customer Acquisition Strategies(2-4 years)→Chief Growth Officer(5-7 years)

Market Overview

SQL Market Size 2024
$12.5B
Annual Growth
10.3%
AI Adoption in Data Analytics
45%
Investment in Data Management Solutions
+30%
Labour Demand for SQL Professionals
+22%
Avg Salary for Data Analysts with SQL
$95K

Skills & Requirements

Required
SQLPythonData Visualization
Growing in Demand
Machine LearningCloud Data WarehousingData Governance
Declining
Excel Pivot TablesTraditional ETL Tools

Domain Trends

Rise of Cloud Data Warehousing
The shift to cloud data solutions is growing, with 70% of organizations planning to adopt cloud data warehouses by 2025.
Increased Focus on Data Privacy Regulations
With 60% of companies facing compliance challenges, there's a growing demand for data governance and compliance skills.
AI-Driven Analytics Adoption
45% of companies are integrating AI into their analytics processes to enhance customer acquisition strategies.

Industry News

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