Head of Marketing - Remote Opportunity in HealthTech

About the Role

We are seeking a strategic and data-driven marketing leader to join us as the Head of Marketing. This remote position is an exciting opportunity to transform our growth model into a marketing-led engine that drives Top of Funnel (TOFU) growth. As the Head of Marketing, you will architect and build a sophisticated marketing machine to power our next phase of growth.

What You'll Do

• Lead the transition to a marketing-led growth model by establishing a modern, data-driven marketing engine.
• Design and implement a comprehensive segmentation and verticalization strategy to deepen relationships with broker partners.
• Oversee the development of a full-funnel B2B growth engine, ensuring predictable revenue through demand generation and automated lifecycle marketing.
• Translate complex product capabilities into compelling messaging tailored for specific vertical market segments.
• Drive B2B2C engagement, ensuring activation and retention of individual members within signed groups.
• Build a high-authority brand through strategic content that positions HealthJoy as a thought leader in the HealthTech space.
• Manage a performance-driven budget focused on achieving VC-standard unit economics.
• Lead and mentor a diverse marketing team across various functions, including Performance Marketing and Product Marketing.

Requirements

• 10+ years of experience in leading marketing for high-growth emerging companies.
• Proven track record of transitioning from a founder-led sales model to a professionalized marketing-driven growth engine.
• Hands-on experience in building marketing operations infrastructure for demand generation and automated lifecycle marketing.
• Expertise in product marketing, engagement marketing, and brand content authority.
• Strong data-driven mindset with the ability to connect Product, Sales, and Customer Success for optimized growth.
• Technologically fluent in architecting a modern go-to-market tech stack.
• Ability to operate in fast-paced startup cultures with a bias for action and rapid iteration.
• Empathetic brand storyteller with a focus on customer engagement and trust-building.

Nice to Have

• Experience in the employee benefits and broker channel/industry.
• Familiarity with AI tools and marketing automation platforms.
• Experience in managing a marketing-sourced pipeline quota.

What We Offer

• Competitive salary range of $180,000 - $220,000, commensurate with experience.
• Stock options for eligible roles and a comprehensive Total Rewards package.
• Medical, dental, and vision insurance packages.
• 401k match and HSA contribution match.
• Flexible PTO and paid parental leave.
• Company-sponsored short-term and long-term disability coverage.
• Relocation support for qualified candidates.