Talantix.io
Crypto.com•14.02.26
AI SCORE 8.5

Growth Manager - Social and Search for Crypto Innovation

$90K–$120K/year
RemoteCrypto/Web3
Digital Marketing•Google Ads•Meta•TikTok•A/B Testing•Attribution Modeling•Data Analysis

About the Role

We are seeking a highly skilled Growth Manager - Social and Search to manage our digital marketing campaigns across a variety of new product lines for Crypto.com. This role is pivotal as we continue to innovate our product offerings in finance and digital assets. As a Growth Manager - Social and Search, you will play a crucial role in driving growth initiatives and campaign development across various products, including credit cards, loyalty programs, on-chain crypto trading, and more.

What You'll Do

  • Develop, launch, and optimize paid campaigns across various platforms, focusing on Search and Social Media.
  • Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets.
  • Customize creative and messaging to align with regional regulations and user intent.
  • Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates.
  • Monitor campaign performance using tools such as Google Analytics and produce comprehensive reports on key performance indicators (KPIs).
  • Ensure all marketing activities comply with state-level regulations and partner requirements.
  • Stay informed about legal landscapes, industry trends, and competitor activities within the credit card sector.

Requirements

  • 3–5 years of experience in performance marketing.
  • Strong commercial understanding and the ability to craft compelling messaging for user acquisition.
  • Proven track record managing acquisition campaigns with seven-figure budgets across multiple countries.
  • Deep expertise in self-service paid media platforms such as Google Ads, Meta, TikTok, and others.
  • Solid understanding of attribution modeling, A/B testing, and customer lifecycle.
  • Robust analytical skills with a performance-oriented mindset.
  • Strong account management and negotiation skills.

Nice to Have

  • Familiarity with community-led growth and Web3 technologies.
  • Passion for trading and investing across traditional and decentralized finance.
  • Experience managing SaaS analytics (Tableau) and attribution platforms (AppsFlyer).

What We Offer

  • Competitive salary and benefits package.
  • Opportunity to work in a fast-paced, innovative environment.
  • Remote work flexibility.
  • Access to cutting-edge tools and technologies.
  • Professional growth and development opportunities.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Growth Manager role at Crypto.com offers a unique opportunity to drive marketing innovation in the rapidly evolving crypto space. With competitive compensation and a focus on professional growth, it's an attractive position for marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in leveraging platforms like Google Ads, Meta, and TikTok for targeted digital marketing campaigns, demonstrating expertise in A/B testing and attribution modeling to optimize campaign performance.

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Self-motivated and adaptable, thriving in a remote work environment where proactive communication and collaboration with cross-functional teams are essential for driving growth initiatives.

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Analytical mindset with a strong foundation in data analysis, allowing for the interpretation of marketing metrics to inform strategic decisions and drive continuous improvement in campaign effectiveness.

Learning Resources

→Digital Marketing Analytics: Making Sense of Consumer Datacourse
→Google Ads Certificationcourse
→How to Use A/B Testing for Marketingarticle

Career Path

Growth Manager - Social and Search(Now)→Senior Growth Manager(1-2 years)→Head of Growth or Marketing Director(3-5 years)

Market Overview

Market Size 2024
$450B
Annual Growth
15.7%
AI Adoption in Marketing
60%
Investment in Digital Marketing Tech
+25%
Labour Demand for Digital Marketers
+20%
Avg Salary for Growth Managers
$95K

Skills & Requirements

Required
Digital MarketingGoogle AdsMeta
Growing in Demand
SEO OptimizationContent MarketingMarketing Automation Tools
Declining
Email Marketing CampaignsTraditional Media Buying

Domain Trends

Increased Focus on AI-Driven Marketing
As of 2024, 60% of marketers are leveraging AI tools for personalized marketing, leading to a 30% increase in engagement rates.
Emphasis on Multi-Channel Attribution
Companies are adopting multi-channel attribution models, with 70% of marketers indicating it improves their ROI by an average of 25%.
Rise of Influencer Marketing in Crypto
Influencer marketing in the crypto space has grown by 45% in 2024, with brands allocating 15% of their marketing budgets to influencer partnerships.

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