Freelance Performance Creative Strategist - Remote

About the Role

We are seeking a Freelance Performance Creative Strategist - Remote to join Bodily, a company dedicated to transforming women’s health through clinically-backed, research-driven products. As a growth-stage DTC brand, we focus on supporting women’s bodies with the products and knowledge they deserve. In this role, you will lead the end-to-end creation of high-performing ad creative that drives results, particularly on platforms like Instagram.

What You'll Do

• Concept, produce, and deliver 4–6 new performance ad concepts per month that resonate with our audience.
• Produce video and static content that effectively converts and drives engagement.
• Develop and execute ads that scale, ensuring they align with our brand’s mission and values.
• Shoot and edit short-form UGC-style videos that capture attention and inspire action.
• Build creative testing frameworks and optimize based on performance data to ensure continuous improvement.
• Translate CRM strategy into performance-driven creative briefs for email campaigns.
• Collaborate with internal teams to elevate email creative and ensure consistency across all platforms.
• Utilize your proven track record of creating high-performing ad creatives to enhance our marketing efforts.

Requirements

• Proven experience as a Performance Creative Strategist or similar role, particularly in the marketing industry.
• Strong understanding of what makes creative work effective, especially in maternity, women’s health, or apparel brands.
• Ability to build and iterate based on performance data, ensuring that all creative outputs are optimized for success.
• Excellent communication and collaboration skills to work effectively with internal teams.
• A portfolio showcasing your high-performing ad creatives and campaigns.

Nice to Have

• Experience in direct-to-consumer (DTC) marketing.
• Familiarity with analytics tools to measure ad performance.
• Creative mindset with a passion for women’s health and empowerment.

What We Offer

• Work with a mission-driven company focused on women's health and empowerment.
• Opportunity to shape the creative direction of a growing brand.
• Flexible freelance work arrangement that allows for a healthy work-life balance.
• Collaborative and supportive team environment.
• Access to resources and tools that enhance your creative process.