Founding Go-To-Market Director - Hybrid Role

About the Role

We are seeking a Founding Go-To-Market Director to join our dynamic team at TalentPluto. This role offers a unique opportunity to build a revenue motion from the ground up in a hybrid work environment. As a Founding Go-To-Market Director, you will be instrumental in shaping the strategy and execution of our go-to-market initiatives. Your efforts will directly impact our growth trajectory and help us establish a strong presence in the branded merchandise and event marketing industry.

What You'll Do

• Own the end-to-end sales process, including prospecting, discovery, pitching, quoting, closing, and account expansion/renewal through repeat orders.
• Build and iterate the go-to-market playbook, focusing on ICP segmentation, messaging, outbound approach, and pipeline standards.
• Identify and validate new customer segments beyond the current core ICP, exploring new verticals and buyer profiles.
• Develop demand channels that fit the business model, including event-driven pipeline, partnerships, community/field marketing, and targeted online campaigns.
• Represent the brand in-market by running booths, networking at events, and converting conversations into qualified opportunities.
• Partner cross-functionally with operations and design teams to ensure an excellent customer experience and on-time delivery.
• Track performance, pipeline health, and learnings; propose improvements and test new approaches quickly.
• Help hire, onboard, and lead future GTM team members as the company scales.

Requirements

• 5+ years of experience owning revenue outcomes in a high-velocity environment (sales, BD, partnerships, or GTM).
• Demonstrated 0→1 / builder mindset, ideally with early-stage startup experience.
• Strong interpersonal skills and presence; able to build trust quickly with high emotional intelligence.
• Excellent written and verbal communication skills in English for customer-facing work.
• Willingness to be highly present in-market, attending weekly Bay Area events and regular travel to Las Vegas.
• Bias for action, responsiveness, and ownership typical of early-stage roles.
• Interest in a hands-on role spanning field sales, pipeline creation, and GTM strategy.

What We Offer

• Competitive base salary ranging from $140,000 to $160,000, depending on experience.
• Commission structure with target OTE up to ~$300,000 (50/50 base/variable split).
• Relocation support for the right candidate.
• Opportunity to shape the future of a high-growth company.
• Dynamic work environment with a focus on collaboration and innovation.
• Access to professional development and training resources.
• Flexible hybrid work model, allowing work from home when not in-market.