About the Role

We are seeking a passionate and results-oriented Director of Sales & Events to join our team remotely. In this pivotal role, you will lead our dynamic sales team to new heights of success while representing a newly renovated upscale Full Service Boutique Hotel & Conference Center in the state capital of Kentucky. As the driving force behind our hotel's revenue generation efforts, you'll be responsible for developing and executing strategic sales initiatives to maximize profitability and market share.

What You'll Do

  • Lead the sales team in generating leads, negotiating contracts, and closing deals to achieve and exceed sales targets.
  • Identify key market segments and cultivate relationships with high-value clients to secure lucrative business opportunities.
  • Meet and exceed Rooms/Food & Beverage revenue goals by developing new accounts and growing current hotel accounts.
  • Conduct a minimum of 20-35 qualified outside sales calls weekly, including out-of-town solicitation as needed.
  • Utilize yield management techniques by profitably negotiating room rates and function space commitments.
  • Maintain an organized and up-to-date file management system to serve clients and employers efficiently.
  • Develop strong customer relationships through frequent communication and professional interaction.
  • Focus on revenue-producing activities and maximize selling time by dedicating a minimum of 90% work time on direct sales efforts.

Requirements

  • Proven track record of success in hotel sales and marketing in a leadership role.
  • Associate or Bachelor’s degree in Hotel & Restaurant Management, Business Administration, Finance, or related major preferred.
  • Ability to work a flexible schedule, including nights, weekends, and holidays.
  • Valid driver’s license and dependable transportation required.
  • Excellent interpersonal skills with effective verbal and written communication abilities.
  • Dynamic personality and passion for hospitality.

Nice to Have

  • Experience in developing and executing strategic sales initiatives.
  • Familiarity with yield management techniques.
  • Strong networking skills to capture competitor accounts.

What We Offer

  • Competitive salary ranging from $70,000 to $80,000 per year.
  • Comprehensive benefits including health, dental, vision, and life insurance.
  • 401(k) plan with company match.
  • Paid holidays, vacation, personal & sick time.
  • Lean management training and numerous employee discounts.
  • A supportive and inclusive work environment.
Why This Job8.5 of 10

This remote Director of Sales & Events position offers a competitive salary and comprehensive benefits, making it an attractive opportunity for experienced sales leaders in the hospitality industry.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proven expertise in utilizing CRM software like Salesforce to analyze customer data and drive sales strategy, ensuring a data-driven approach to decision-making.

Self-motivated with a strong ability to manage remote teams effectively, fostering collaboration and accountability through digital tools like Slack and Zoom.

Extensive experience in hospitality management, demonstrating a deep understanding of market trends and customer preferences to craft tailored event experiences that maximize revenue.

Learning Resources

Sales Strategy: A Guide to Selling Effectivelyguide

Career Path

Director of Sales & Events(Now)Vice President of Sales(1-2 years)Chief Revenue Officer(3-5 years)

Market Overview

Market Size 2024
$1.2B
Annual Growth
11.5%
AI Adoption in Sales
65%
Investment in Sales Tech
+45%
Labour Demand for Sales Roles
+20%
Avg Salary for Director of Sales
$150K

Skills & Requirements

Required
Sales StrategyCustomer Relationship ManagementNegotiation
Growing in Demand
Data Analytics for SalesDigital Marketing StrategyCustomer Experience Management
Declining
Traditional Cold Calling TechniquesBasic CRM Software Usage

Domain Trends

Rise of AI in Sales
Over 65% of companies are integrating AI tools in their sales processes, enhancing lead scoring and customer insights.
Increased Focus on Customer Experience
74% of consumers say they are likely to make a purchase based on a great customer experience, pushing companies to invest in customer relationship management.
Remote Sales Strategies
With 70% of sales teams operating remotely, companies are adopting more flexible and digital-first sales strategies to engage clients effectively.

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